Trade Marketing Representative

Supports implementation of strategy using effective & efficient utilization of budgets, systems & manpower, to achieve objectives as outlined in the monthly cycle & demand plans; & to execute activities to achieve the Brands, Volume, Price, Profit & Market Share objectives of the company.

• Mapping and classifying accounts in order of strategic importance to inform the allocation and maximization of the marketing investment.
• Analyzing the company and its competitors’ business performance within accounts to facilitate effective cycle planning activities.
• Assisting in the development and implementation of the Regional Trade Marketing plan.
• Classifying new and existing outlets (consumer profile), to reflect the current purchasing habits and strategic positioning of the outlets, and to secure opportunities.
• Implementing account strategies and plans to ensure that objectives are achieved.
• Maintaining customer records and providing accurate and useful information to enable effective decision making.
• Negotiating on behalf of the company to ensure a position of strength in strategic accounts.
• Update the customer call cards and files regularly.
• Identifying and developing future business opportunities with strategic accounts.
• Managing cross-functional application of category management in selected accounts.
• Supporting the implementation of Key Account Management best practices.
• Providing guidance to customers regarding the erection of the Company’s advertising signs etc.
• Providing information regarding competitor’s business activities on an ongoing basis and to submit weekly and monthly reports.
• Constantly evaluating and proposing new distribution alternatives as well as supporting the trade, in order to maximize company’s resources.