The Category Manager – Wine & Champagne will be responsible for creating value for the assigned brand/s by building brand equity with the consumer target.

Position Title:   Category Manager – Wine & Champagne

Job Summary:

The Category Manager – Wine & Champagne will be responsible for creating value for the assigned brand/s by building brand equity with the consumer target over the long term and creating tools to support achievement of the annual plan through customers. The incumbent will recommend, develop and execute the local brand strategies and marketing programmes in line with the global brand strategy.

Accountabilities and Duties:

• Lead the development of annual brand plans in accordance with brand, sales and financial targets and in line with global strategies with the support of a Divisional Manager.

• Act as a brand champion, responsible for communication and custodianship of brand strategies internally, and influence the commercial agenda of the brand in line with the brand objectives.

• Translate the global consumer positioning, using local insights, into a deep local consumer understanding that will underpin our digital, PR and partnership activities.

• Work closely with the Divisional Manager to influence Maison strategies and align on Barbados strategic direction based on a clear understanding of brand health and market challenges.

• Work with the local team to execute Brand Plans.

• Work with Trade marketing/merchandising teams to ensure that all plans are executed according to supplier brand guidelines.

• Identify opportunities to improve Divisional efficiency and facilitate business simplification.

• Execution of training to the relevant teams regarding wine varietals, regions and production methods.

• Collaborate with suppliers to curate diverse and high-quality selections.

• Any other related duties as requested by management.

Education, Experience and Skills Required:

• Degree in Marketing, Sales or Business Management.
• A minimum of Four (4) years of experience in a similar field, distribution experience would be an asset.
• Proven experience as a Wine Specialist, Sommelier, or similar role is a plus.
• Extensive knowledge of wine varietals, regions, and production processes.
• Strong communication and interpersonal skills.
• Excellent customer service and sales abilities.
• Ability to work effectively in a team environment.
• Certification from recognized wine education programs (e.g., WSET, CMS) would be considered an asset.