DIGITAL MARKETING COORDINATOR

We are seeking a creative, tech savvy, forward-thinking Digital Marketing Coordinator to join our dynamic team.

Job Summary

Creatively uses digital marketing and social media management skills to architect and enhance the company’s social media presence, including interacting with customers, promoting brand-focused strategies and engaging content, via online social media channels. Supports the Marketing Team to create innovative social media campaigns and efficient management of our online and offline brand presence.

Key Responsibilities

• Build & implement social media strategy through competitive & market research.
• Maintain a robust online presence on all platforms, optimizing content so that it is most impactful by platform, whilst maintaining the ‘voice’ of the brand.
• Must be able to create consistent, meaningful content on all social media platforms as well as act quickly and respond tactfully to resolve any customer complaints or criticisms posted on social media.
• Create and maintain a content calendar detailing campaign, posts, objective and measuring results.
• Use above calendar to analyze post performances and inform future decisions along with relevant analytics.
• Periodically perform a competitive analysis on social media presence and make suggestions to optimize our performance to increase our rating on individual platforms.
• Create/ curate content that increases brands engagement, build loyalty and build meaningful connections with our customers.
• Create and manage digital advertising campaigns, within budget assigned.
• Keep abreast of social trends & new features on various platforms with the aim of positioning Mario’s as first to adapt into new trends/features.
• Create a strong network of influencers and community followers to endorse our brand.
• Manage all social platforms which includes Facebook, Instagram, Twitter, You Tube and Tik Tok.
• Manage google Ads and programmatic ads.
• Manage Mario’s App and other database programmes.
• Manage the company’s website with updates.
• Support online ordering via live chat with customers on site.
• Manage internal communication of promotions and activities to staff.
• Work with agencies and/or artist to generate content for social media.
• Address customer complaints on social platforms, address poor reviews and use good feedback and reviews as content online.
• Attend events to create an online space for physical event through live feeds, photos, videos and other applicable means.
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach.
• Work with the Marketing Team for successful execution of Marketing Events

Experience and Qualifications

• Minimum two (2) years’ experience in a similar field.
• Experience managing various social media channels.
• Experience working with customer database and graphic design software applications.
• Experience working with Photoshop would be an asset.
• Experience working with Google Analytics and Google AdWords is required.
• BSc. Degree in Marketing or its equivalent.
• Social Media Strategy Certification will be asset.