BRAND MANAGER - Island Planters

JOB TITLE                 :          BRAND MANAGER - Island Planters

DEPARTMENT          :           MARKETING DEPARTMENT

REPORTS TO            :           MARKETING MANAGER

The following guidelines are intended to describe the general nature and level of work to be performed.  They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.

Job Summary:  

Under minimum supervision, ensure that the products, services and product lines that fall under your domain are well-represented and displayed with current and potential customers; continuously monitor marketing trends and keep a close eye on competitive products; develop, implement and execute marketing strategies and activities for the Island Planters brand and ensure that the Company is projected as the Leader in the Industry.

You must at all times pay special attention to and promote workplace safety.

MAIN FUNCTIONS

Demonstrate the knowledge and ability to:

• Create and execute, annual marketing plans for the Island Planters Brand to ensure growth and profitability in a timely manner
• Brainstorm with the sales team and execute marketing campaigns that deliver on strategic objectives, i.e. competitions, giveaways, promos etc.
• Produce Quarterly newsletter of brand related topics.
• Carry out regular brand analysis to understand market needs, trends and changes eg- styles & colours etc 
• Manages the A&P budget and spend alongside the Marketing manager
• Measure and manage the ROI on all promotions  via sales data analysis 
• Work alongside the sales team and other internal departments to understand market trends and needs to provide marketing collateral to assist with sales and growth of the portfolio
• Regular and timely submission of monthly sales reports on the category and provide marketing support to address any gaps.
• Regular visit to the trade to advise on and create signage / displays to increase brand awareness which align with the overall business strategy of the brand and company
• Share strategies best practices and promotions with internal group on a quarterly basis.
• Produce a monthly trade visit plan to respective market locations eg Garden Shops, IP Store , Home stores, Hardwares etc
• Submit trade visit reports two (2) business days after visit day.
• Provides on –going Brand training and  guidance to the sales team
• Create Brand Planograms based on customer segment A, B or C
• Track and keep abreast of all competitive trade activity to create counteractive approach to secure and grow market share.
• Responsible for providing and keeping current annual and monthly forecast with Production and Warehouse teams to ensure timely and accurate   availability of stock aligned with Category targets
• Provide market research on trends and give recommendations for new lines, sizes, colours and/or styles.
• Maintain a database of customers and potential customers within various channels; e.g. Garden shops, designers, hardware’s, decorators, etc.
• Work closely with the Island Planters store (St. James) to ensure branding, merchandising and promotions are consistent with the brand image.   Monthly reports to be submitted to analyze sales within the store.
• Perform any other job related duties as specified by the Marketing Manager and/or Directors

Social Media  

• Collaborate with Marketing, Sales and Product Development teams to create social buzz regarding new product launches.
• Work alongside Social media provider to review and align Quarterly content calendars previous Quarter for all platforms to incorporate all requirements.
• Manage and oversee  and provide back up support for all social media content
• Submit monthly reports on web traffic and user engagement with content customization.
• Keep abreast of local social media trends, best practices and technologies to boost brand awareness.

Website

• Oversee the development and maintenance of the company’s website which fall under your preview.

PROFESSIONAL SKILLS

Demonstrate knowledge of and proficiency in:

• Media placement and graphic concepts
• Principles and practices of marketing
• Skills in marketing, presentations and publications
• Preparing routine printed promotional materials
• Preparing routine administrative paperwork
• Using social media for brand awareness
• Understanding of SEO and web traffic metrics
• Targeting audience preferences and building content to meet them
• Customer service standards and procedures
• Basic accounting procedures
• Working as part of an integral team considering your colleagues at all times
• Creating, composing and editing written materials
• Gathering data, compiling information and preparing reports

PERSONAL SKILLS

Be:

• Inspired by a passion for quality and great service delivery.
• Strong motivation in achieving and exceeding targets.
• Excellent organizational and co-ordinating skills
• Detail oriented
• Able to “parallel process” i.e., handle many items at one time.
• Analytical in approach to problem solving.
• Able to maintain a high energy level and personality.
• Self-motivated and tenacious in achieving goals.
• Self-starting and results oriented.
• Able to set clear goals for self and others.
• Flexible and willing to adjust to rapidly changing requirements and schedules.
• Ethical, truthful and honest.
• Secure in personal accomplishments and eager to achieve more.
• Able to build and maintain positive relationships quickly.
• Committed to group and team development.
• Able to dress, carry and conduct oneself in a professional manner.
• Able to handle difficult people and situations with composure and professionalism.
• Able to communicate effectively, both orally, in person and over the phone, and in writing, inclusive of being able to express thoughts, feelings and ideas clearly and succinctly.

SYSTEM SKILLS

Demonstrate proficiency and consistency in the use of the following:

• Computers and computer software (Adobe Suit, Microsoft, e-mail, internet, Instagram Facebook, Tik Tok, You Tube, Twitter, Google Analytics)
  • Leave Form
  • Health Insurance Claim Form
  • Performance Appraisal Form
  • Purchase Requisition
  • Purchase Order
  • Delivery Note
  • Sales Invoice
  • Credit Note
  • Receipts
  • Cheque Requisition Voucher

Demonstrate: 

• The knowledge of policies and procedures contained in the Employee Manual and other relevant documents and consistency in ensuring that same are adhered to.
• The willingness to work together with and accept direction from Management and peers to improve quality, customer satisfaction, performance and profitability.
• The ability to recommend additions/changes to procedures that would enhance and/or improve Company’s capabilities.

It may be necessary at some stage, due to exigencies that may arise, to perform duties other than those normally falling within your ambit.