Marketing and Branding Manager (Contract)

The Marketing and Branding Manager will coordinate and develop marketing policies, programmes, campaigns and have overarching responsibility for the marketing plan.

The Marketing and Branding Manager will coordinate and develop marketing policies, programmes, campaigns and have overarching responsibility for the marketing plan.

Responsibilities include:

• Planning, development, recommending and implementation of the Marketing and Branding policies and programmes to facilitate the achievement of established goals and objectives.
• Direction and control of the planning and implementation of established corporate and brand advertising, promotions, events and programmes to ensure the achievement of approved work targets.
• Preparation of operational and informational reports as required.
• Preparation of draft budget proposals and administration of approved budgets, including donation and sponsorship budgets.
• Gathers and analyzes information to identify new markets and customers’ demand for products and services and efficacy of existing marketing campaigns and strategies.
• Conducts market research, sales forecasting and strategic planning to assess and ensure the sale and profitability of products.
• Conducts pricing research and analysis to ensure competitive product and service pricing.
• Maintains knowledge of trends and developments in the market, identifies needs for new products and services and makes recommendations to leadership.
• Analyzes and evaluates financial aspects of product development.
• Collaborates in the development of new products.
• Presents design ideas and recommendations to internal stakeholders.
• Composes, develops, evaluates and conducts training on marketing activities, strategies and policies.
• Collaborates, participates in and coordinates promotional activities and/or trade shows and community activities
• Negotiates contracts for services needed to execute a marketing strategy.
• Composes draft speeches and assists with finalizing speeches.
• Schedules and develops filming scripts and production.
• Evaluates success of campaigns when completed and implements lessons learnt strategies.
• Develops and maintains the Company’s Marketing and Branding Policy Manual for all Corporate and Retail branding standards, including product branding.
• Manages and ensures the maintenance of Company websites and other related platforms
• Liaise with Managers and with institutional, Governmental or regulatory agencies, suppliers, vendors and advertising agencies
• Liaise with the Lines of Business to ensure all sales representatives report under a common marketing plan.
• Define the Company’s marketing, strategic and operational requirements.
• Performs other related duties as required by the job function.

The successful candidate must ideally possess:

• Master's Degree and / or MBA preferred, and
• Bachelor’s Degree in Business, Marketing or a related discipline.
• Minimum five (5) years’ experience in a related field, with at least three (3) years in a management capacity.

If you meet the above requirements, kindly upload a complete résumé with cover letter no later than 2023 October 03.