Sales and Marketing Manager

Sales and Marketing Manager

Sales and Marketing Manager

Job brief:

We are looking for a high-performing Sales and Marketing Professional to help us meet our customer acquisition and revenue growth targets by keeping our company competitive and innovative.

The Sales and Marketing Manager works directly with the New Business Manager of the company and is responsible for planning, directing and coordinating the marketing policies and programs of the organization. The incumbent will assist in determining the demand for products and services offered by the organization and its competitors, and identify potential customers.

The incumbent plays an important role in developing and executing communication concepts for the company and is required to contribute to existing marketing, branding and advertising plans, while assisting with the development of fresh initiatives in line with the company’s goals.

Responsibilities:

1. Design and implement a strategic business plan that expands company’s customer base and ensure it’s strong presence in the industry
2. Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
3. Manage and develop marketing campaign
4. Conduct market research to determine customer needs and competitor offerings
5. Research and analyzing data to identify and define audiences
6. Meet with potential clients and conduct presentations on services offered by the company
7. Identify opportunities for new products or services that meet market needs
8. Coordinate with advertising agencies, media outlets and other organizations to produce promotional materials such as brochures, flyers and catalogs
9. Plan and execute promotions to increase brand awareness and drive sales of existing products or services
10. Monitor competitor activity to identify opportunities for strategic business decisions
11. Develop pricing strategies based on projected demand, competition, and other factors
12. Manage advertising budget to ensure that the goals of the campaign are met
13. Report financial and statistical information
14. Develop and overseeing campaigns on social media
15. Evaluate the effectiveness of campaigns
16. Report on trends and statistics across all digital media platforms
17. Present sales, revenue and expenses reports and realistic forecasts to the management team

Requirements:

• Bachelor’s degree in marketing, communications or related
• Relevant qualification and extensive experience in marketing functions such as communications, digital marketing, advertising, branding, and social media
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
• Excellent interpersonal skills
• Solid knowledge of market research techniques
• Thorough knowledge of social media and web analytics
• Solid understanding of research and marketing techniques

Note: This job description is intended to convey information essential to understanding the scope of the Security Supervisor position. It is not intended to be an exhaustive list of qualifications, skills, duties, or responsibilities associated with the role.