Brand Manager

Build brand awareness and develop campaigns to drive the growth of the portfolio. To influence visibility and availability of the brand while managing the price to consumers. Manage the brand assets and ensure retailers adhere to agreed standards.

Company: Bahamian Brewery / Jimmy's Wines & Spirits

https://bahamianbrewery.com/

https://jimmyswinesandspirits.com/

Must have the right to work in The Bahamas. The company will not provide a work permit or relocation to Nassau.

BAHAMIAN BREWERY & BEVERAGE COMPANY LIMITED

JOB DESCRIPTION

POSITION:               Brand Manager

DEPARTMENT:      Sales & Marketing

JOB FUNCTIONS

Build brand awareness and develop campaigns to drive the growth of the portfolio. To influence visibility and availability of the brand while managing the price to consumers. Manage the brand assets and ensure retailers adhere to agreed standards.

DUTIES

• Create brand plans aim to gain market share and influence consumer perception.
• Monitor/manage the portfolio case targets, forecast, coverage
• Identify plans and go-to-market strategies.
• Monitor competitive activities (promotions, pricing / media) and take initiative to protect portfolio market share.
• Manage A&P expenditure / promotional collateral (pos) to maintain product branding needed.
• Manage communication /media activities in all channels including social media.
• Liaise /manage activities with portfolio at PR agency.
• Communicate on/off premise promotions and other activities to the sales and retail teams.
• Measure and report performance of all marketing campaigns and assess effectiveness.
• Oversee new and ongoing marketing and advertising activities.
• Monitor product distribution and consumer reactions
• Devise innovation growth strategies
• Extract relevant reports from company network to assist with marketing strategies.
• Liaise with vendor and prepare PT presentation with the relevant market information more specifically as requested or in preparation for meetings
• Monitor product inventory to ensure adequate stock for promotions and sales
• Take ownership of the brand. Manage PTC and ensure national promotions (Nassau, Freeport, Abaco Eleuthera, and others where possible are effectively executed.
• Monitoring of accounts 30, 60, 90 days (opportunity report) to determine coverage and distribution opportunities.

 Requirements

• Highschool Degree or the Equivalent
• Able to multi-task and work independently
• Excellent written and verbal communication skills
• Proficient knowledge of the Microsoft Word and Excel
• Valid Drivers License 
• Reliable transportation which will be used for the job.
• Preference is given candidates with the ability to travel to the US.