Promotions & Advertising Coordinator

Promotions & Advertising Coordinator

Career Opportunity

Promotions & Advertising Coordinator

Background/Summary:

On behalf of our client, a premium event management services company in Barbados, Profiles Caribbean Inc. is accepting applications of suitable candidates to fill the role of Promotions & Advertising Coordinator. The successful candidate will provide support to the Sales & Marketing Department. They will develop, plan, direct and coordinate advertising policies and programs, as well as produce collateral materials to create additional interest in the products or services of the company.

Summary of Key Responsibilities:

• Plan and execute advertising and marketing campaigns on behalf of the Company.
• Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, sales & marketing team, other departments, and advertising agencies.
• Provide presentation and product demonstration support during the introduction of new products and services to sales team and customers.
• Support Account Executives in an effort to formulate promotional packages for their clients.
• Represent the company at tradeshows to promote products, as required.
• Direct and coordinate product research and development.
• Coordinate activities such as sales, graphic arts, media and research.
• Coordinate with the media to disseminate advertising.
• Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
• Assist with annual budget development, track program budgets and expenses, along with campaign response rates.
• Prepare and negotiate advertising contracts.
• Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets.
• Prepare internal newsletters/ bulletins to keep employees and clients informed.
• Draft and review correspondence to clients, and communicate with the media, government, business community, and the general public promoting the services offered by the company.
• Liaise with the company’s public relations and advertising agency when necessary.
• Manage the marketing opportunities and advertisers on the company’s website.
• Create Mass Marketing and Social Media campaigns and strategies including budget planning, content ideation and implementation schedules.
• Execute all social media activities (posting, sharing, engaging, increasing social reach, audience interaction etc.)
• Ensure brand consistency in mass marketing and social media messages.
• Develop a quarterly campaign calendar and media plan.
• Monitor and update website content.
• Any other related duties that may be assigned from time to time.

Summary of Skills and Requirements:

• Associate degree in marketing and/or at least three (3) years’ experience in promotions and advertising within a hospitality environment.

OR

• A combination of qualifications and experience acceptable to the company.

AND

• Effective written and verbal communication skills.
• Excellent interpersonal skills.
• Good organisational, planning, and administrative skills.
• Good critical thinking skills, and the ability to multi-task.
• Ability to work effectively in teams.
• Ability to handle large data sets.
• Strong presentation skills.
• Be active on social media.
• Be results oriented.

Applications:

If you are confident that you meet the requirements outlined above, please email us your cover letter and CV / Resume using the caption “Promotions and Advertising Coordinator”.

Closing date for applications is September 12^th, 2023.