Trade Marketing Analyst

Trade Marketing Analyst

Roles & Responsibilities:

• Conduct daily trade visits to ensure all products are available across the country
• Develop and execute trade marketing plans islandwide that are aligned with the company’s overall brand strategy
• Work closely with the sales team to identify customer needs and develop programs that drive sales growth
• Manage budgets for trade marketing initiatives and track return on investment to ensure efficient use of resources
• Develop relationships with key customers and influencers in the market to create opportunities for growth
• Monitor key accounts to ensure that our products are properly represented on the shelves with adequate facings and prices correctly displayed
• Alongside the Brand Manager, plan and execute promotional events, product launches, and other trade marketing activities
• Monitor competitor activities and keep up-to-date with industry trends to inform trade marketing strategies
• Generate reports on trade marketing activities, share insights and make recommendations to management
• In collaboration with the Sales Manager / Brand Manager, prepare and lead activities for the successful execution of visits by overseas suppliers 
• Advise retail outlets of in-store solutions and promotions
• Introduce new product launches to retail outlets 

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business or related field
• At least 2 years related experience
• Proficient in Microsoft Office: Word, Excel & PowerPoint
• Proven track record of developing and executing successful trade marketing programs
• Strong analytical skills and experience using data to inform decision-making
• Excellent project management skills
• Outstanding communication, presentation, and interpersonal skills
• Flexibility to travel (islandwide)
• Ability to work on weekends for promotional activities 
• Must own and operate a reliable motor vehicle