Junior Brand Manager

Junior Brand Manager

JOB SUMMARY:

The person assigned to this position is expected to provide brand and marketing support & oversignt, assist in the development and execution of brand marketing strategies, and trade progams as required.

 KEY DUTIES AND RESPONSIBILITIES:

• Develop, formulate, recommend and implement annual marketing plans, promotions and media for assigned brands to facilitate the achievement of the Company's marketing objectives
• Assist in the formulation of Sales and marketing strategies/activities to stimulate the growth and development  of the brand
• Maintain regular contact with Overseas Principals and provide monthly reports to both internal and external partners
• Conduct comparative competitor study and recommend changes to ensure that products remain competitive
• Develop relationships with Sales Team and customers through weekly visits to the trade and by monitoring  instore sales and promotional activities
• Ensure optimum quality, distribution, visibility, price, placement and promotion of the assigned brands in all trade channels
• Prepare draft forecasts and budget proposals and administer approved budgets in collaboration with suppliers
• Assess the effectiveness of consumer promotions and other trade promotions
• Monitor and report on  Marketing Budget assigned to the brand
• Liaise with Demand Planning to ensure adequate stocks of required items according to brand sales and promotions plans
• Monitor roll out of monthly product offers and specials to key accounts; confirm compliance to offers via Sales Managers and sales team.

 QUALIFICATIONS AND EXPERIENCE:

• A bachelor’s degree in Marketing, Media or Communications or other related field
• Minimum of Three (3) years’ experience in Brand Management, Marketing, Sales and/or Trade Marketing in FMCG industry
• Sound knowledge of consumer and channel marketing principles and practices
• Experience in developing/writing marketing plans
• Skilled at executing and evaluating ROI on fully integrated marketing programs

 REQUIRED SKILLS, BEHAVIOURS AND COMPETENCIES:

• Self-motivated individual, with the ability to work under pressure and meet deadlines
• Strong consumer, product awareness, report writing and presentation
• Good organisational and planning skills
• Strong IT skills (reporting and social media)
• Sound knowledge of marketing techniques
• The ability to be a team player
• Keen attention to detail with excellent written and verbal communication skills

Please note that only those candidates who meet the required  criteria will be contacted.