Director, Marketing

Are you a marketing professional with strong leadership and organizational capabilities, solid negotiating skills and a track record of ability to close deals? If you answered yes, you may want to take a look at the details below.

Job Summary

The Director, Marketing will develop and pursue marketing and business opportunities for Barbados, in line with the annual strategic plan and objectives of the organisation.

Duties and Responsibilities Summary

Please note that the statements below are intended to describe the general nature and level of work that the incumbent is expected to perform in this job. They are not intended to be an exhaustive list of all responsibilities and activities required of the incumbent re: this position.

• Develop and execute innovative strategy, capable of maintaining existing markets and penetrating new markets within the assigned jurisdiction.
• Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project developments.
• Provide the necessary leadership, management, and motivation to deliver the annual marketing plan, which identifies the optimum opportunities within the related markets, to deliver against the objectives of the organisation.
• Source, collate and interpret market trends, current market performance and market intelligence, which will feed into the annual business plan.
• Formulate annual strategy and plan for related markets, supported by comprehensive budgets and quantitative targets.
• Identify the resources required to implement the marketing plan and allocate them appropriately to achieve the required objectives.
• Oversee implementation of the annual marketing and sales plan and seek to maximise partnership opportunities with suitable industry partners. Plan and supervise annual marketing promotions.
• Provide the CEO with marketing advice and develop a programme of marketing opportunities.
• Ensure that all marketing activities reflect and comply with the Brand requirements and liaise closely with Advertising and PR Agencies to implement marketing programmes.
• Ensure that mechanisms are in place for measuring the impact of marketing campaigns and apply the results to inform future marketing planning.
• Deliver the annual marketing plan for the related markets.
• Manage and allocate budgets required to implement the marketing plan and ensure the most cost-effective deployment of resources.
• Contribute to ongoing strategic development and represent the organisation in the relevant markets.
• Lead negotiations with third parties.
• Any other related duties that may be assigned from time to time.

Required Skills

• Masters degree in Business, Management or Marketing, Public Relations or a relevant discipline with a minimum of five (5) years’ experience in a Marketing or Corporate Communications environment
• Proven expertise in the formation and design of strategic marketing initiatives.
• Outstanding marketing experience in an international environment.
• Excellent interpersonal, written and communications skills.
• Strong leadership and organizational capabilities, solid negotiating skills and a track record of ability to close deals.
• Highly computer literate with a good understanding of e-marketing systems.
• Fluency in languages primarily Spanish and French.
• Good understanding of government policy priorities and issues affecting tourism.
• A wide range of senior and executive level professional contacts.

Applications

If you meet the requirements outlined above, and you are seeking an opportunity (one year contract applies) to excel at the highest level in Marketing, this may be your opportunity. Please email your cover letter and CV or Resume for the attention of Rohan Malone, Senior Associate – Talent Acquisition.

Closing date for applications is August 13^th, 2023.