Cancel
This job is expired
Apply Now
Marketing Manager
Pepsi-Cola Jamaica Bottling Company Ltd
- Kingston and St. Andrew
- Not disclosed
- Fixed term contract
- Updated 04/07/2023
- Human Resources
Plan, design and implement marking programs by leading all marketing functions including advertising, product development, research, assessment of potential market and future trends and budgeting to ensure profitability of business.
Develop and implement, along with the General Manager, strategic marketing plans and programs to achieve stated objectives for products, revenue, profitability, market share and services.
Plan and oversee execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage analyzing marketing programs and adjusts strategy and tactics to increase effectiveness.
Development, production, and distribution of promotional and collateral materials to support sales and marketing programs.
Review analysis of marketing surveys on current and new product concepts in order to recommend future product development.
Support all efforts geared toward establishing and maintaining consistent corporate image throughout product lines, promotional materials, and events.
Participate in sales meetings and community and goodwill events, generate post – event reports, analysis, and regular status and periodic reports on marketing programs.
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics..
Ref: Marketing Manager
Apply Now
Pepsi-Cola Jamaica Bottling Company Ltd
- 214 Spanish Town Road, Kingston 11, Jamaica
- (876) 757-3839