Group Marketing Manager

Candidates should possess effective communication skills and a high level of attention to detail are both important keys to success.

Guardsman Group Marketing is about understanding people and building awareness about how our products/services can satisfy their needs. Our ideal candidate has experience developing and executing marketing campaigns with focus on Digital Marketing while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand in Jamaica and across the Caribbean, we want to hear from you!

Responsibilities

• Identify target audiences and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Plan and execute all digital marketing plans, including online advertising, email marketing, social media management, SEO/SEM, database management and all digital advertising campaigns.
• Manage the design, build-out and maintenance of our social media presence while building content that is shareable and infiltrates widespread networks.
• Measure and report performance of all digital and traditional marketing campaigns, assessing against goals of Return on Investment (ROI)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies for the various solutions of the Guardsman Group.
• Plan, execute, and measure experiments and conversion tests to determine best marketing tactics for specific brands and solutions.
• Collaborate with internal teams to create landing pages, websites, mobile apps, etc and optimize user experience.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Skills and Qualifications

• Bachelor’s degree in Marketing or Business Management
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns in particular digital campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools

Preferred Qualifications

• Master’s degree is a plus
• Proficiency with online marketing and social media strategy
• Proven experience designing interactive applications and networking platforms
• Willingness and ability to travel around the island (must have a reliable Motor Vehicle)
• Established press and media relationship