Copywriter

Core Functions

• Responsible for producing high quality and engaging copy and messaging, informed by consumer insights and other data to drive the stated communications objectives

• Must be able to create a variety of effective messaging for various audiences and channels including speeches for senior executives and managers, customer email and SMS messages, newsletters, regulatory communications, press releases, Call Centre scripts, social media, websites and digital solutions (e.g. user friendly instructions and error messages)

• Create messaging that demonstrates creativity and strong judgment to ensure there is a balance between engaging but responsible content that does not damage the brand 

• Ensure that copy produced is aligned with brand standards and produced with the required timelines to support the achievement of marketing  objectives/outcome.

• Support agile marketing teams in delivery of messaging objectives

• Maintain and update style guides in partnership with the Brand and Crisis Manager, as necessary