Head Sales and Marketing (Advertising and Commercialization)

This executive-level role is responsible for establishing and leading PTSC’s Commercial Revenue Division, with a focus on driving non-fare revenue through advertising, sponsorships, partnerships, and brand monetization.

PUBLIC TRANSPORT SERVICE CORPORATION

VACANCY

HEAD SALES AND MARKETING (ADVERTISING AND COMMERCIALIZATION)

JOB SUMMARY:

This executive-level role is responsible for establishing and leading PTSC’s Commercial Revenue Division, with a focus on driving non-fare revenue through advertising, sponsorships, partnerships, and brand monetization. The successful candidate will transform PTSC’s transport network into a structured revenue-generating platform, while strengthening stakeholder relationships and enhancing customer experience across all touchpoints.

DUTIES AND RESPONSIBILITIES:

• Establish advertising and commercialization as a structured profit centre.
• Develop and implement strategies to diversify revenue beyond passenger fares.
• Monetize PTSC’s fleet, terminals, digital assets, and commuter audience.
• Develop and manage strategic partnerships, sponsorships, and corporate alliances.
• Position PTSC as a national mobility media platform.
• Lead customer experience strategy and drive customer satisfaction improvements.
• Oversee brand management, marketing, and public relations functions.
• Develop advertising inventory, pricing frameworks, and media sales strategies.
• Negotiate high-value commercial contracts and agreements.
• Represent the Corporation at local and international engagements.
• Executes related projects and assignments as requested by the General Manager.
  
  

MINIMUM QUALIFICATION AND EXPERIENCE:

• Master’s Degree in Advertising, Marketing, Business Administration, Commercial Management, or a related field.
• Bachelor’s Degree in a relevant discipline.
• Professional certifications in Advertising, Media Sales, Public Relations or Brand Strategy will be an asset.
• Minimum of five (5) years’ senior-level experience in advertising sales, commercial partnerships, stakeholder engagement, or corporate sales leadership.
• Proven track record of revenue generation and commercial growth.
• Experience negotiating large-scale commercial contracts.
• Experience managing cross-functional teams.
• Experience within the public sector or regulated environment will be an asset.

REQUIRED SKILLS AND KNOWLEDGE:

• · Strategic commercial acumen.
• · Leadership and team development.
• · Stakeholder engagement and relationship management.
• · Customer-focused mindset.
• · Strong negotiation and communication skills.
• · Analytical and problem-solving abilities.
• · Digital literacy and data-driven decision-making.

Any similar combination of qualifications and experience will be considered.

Kindly note only shortlisted candidates will be contacted.