Export Sales & Marketing Executive

The Export Sales & Marketing Executive drives revenue growth and strengthens the Company’s presence in export markets. The role includes managing customer relationships, executing sales strategies, and ensuring efficient delivery to international clients.

POSITION SUMMARY

The Export Sales & Marketing Executive is responsible for driving revenue growth and strengthening the Company’s presence in export markets. This role involves managing distributor and customer relationships, executing sales and marketing strategies, monitoring market trends, and ensuring the seamless delivery of products to international clients. The successful candidate will support the development and execution of strategic initiatives aligned with business objectives while gaining exposure to diverse markets and international business practices.

KEY RESPONSIBILITIES AND DUTIES 

Sales Strategy, Business Development & Revenue Growth

• Support the development and execution of sales strategies to achieve export revenue targets.
• Actively manage assigned accounts, identifying opportunities to increase sales and market share.
• Achieve and exceed assigned export targets through proactive prospecting, market research, sales presentations, and strategic proposals.
• Assist in prospecting and acquiring new customers within target export territories.
• Monitor sales performance and contribute to the design of recovery plans to address gaps.
• Support forecasting, budget preparation, and performance analysis to ensure targets are met.
• Collaborate in the preparation of market entry strategies, joint business plans, route-to-market, and go-to-market plans.
• Monitor sales performance closely and propose recovery plans for shortfalls.

Sales and Customer Management

• Develop and maintain profitable relationships with existing and new export customers.
• Understand customer needs and provide technical support on products.
• Drive sales with assigned export accounts and distributors while building strong, long-term relationships.
• Keep customers informed of product developments, brand extensions, and promotions.
• Provide timely resolution of customer issues and complaints in collaboration with internal teams.
• Monitor customer inventory, stock rotation, and slow-moving items to maintain a healthy sales cycle.
• Collect export account receivables and adhere to credit policies.

Export Operations and Logistics

• Collaborate with logistics and documentation teams to coordinate export orders, shipment schedules, and delivery timelines.
• Monitor shipment progress and provide accurate updates to customers.
• Maintain up-to-date sales binders, export presentations, pricing information, and trade materials.
• Ensure materials are suitable for in-person or virtual engagements.
• Monitor each stage of the export sales process to ensure high-quality service and after-sales support.
• Prepare weekly cash flow projections.
• Follow up on credit notes, trade marketing reimbursement claims, and customer complaints.
• Ensure complaints are properly logged and closed in a timely manner.
• Collaborate with Colour Support, Service Technicians, Quality Control, and Training teams to resolve issues.
• Support colour code management and related matters while minimising customer downtime.

Marketing and Market Development

• Support the planning and implementation of export marketing campaigns, trade promotions, and product launches.
• Represent the Company at trade shows, exhibitions, seminars, and customer events.
• Showcase products and promote the Company’s brand.
• Gather and analyse market intelligence on competitors, trends, and industry developments.
• Support strategic decision-making with data-driven insights.
• Communicate product and packaging innovation to enhance brand visibility and appeal.
• Identify and pursue marketing activities to support sales growth.
• Assist in preparing country-specific sales and marketing plans.
• Provide recommendations to support strategic objectives.
• Expand market coverage and product visibility within retail and distributor channels.

Reporting and Planning

• Prepare and submit reports on sales performance, market gaps, and costing analysis.
• Provide key metrics to support informed decision-making.
• Keep the Commercial Export Manager informed on customer needs, challenges, and market trends.
• Monitor regulatory changes and the competitive landscape.
• Assist with travel and visitation programmes and trade mission reports.
• Support preparation of export action plans.
• Track and analyse sales data to identify trends, opportunities, and risks.
• Support forecasting, budgeting, and performance monitoring.
• Ensure alignment with sales targets and strategic objectives.
• Maintain accurate records of customer interactions and sales activities.
• Document marketing initiatives for reporting and planning purposes.
• Contribute insights to optimise trade strategies and promotional activities.

Product Knowledge and Compliance

• Ensure compliance with company policies, quality standards, and export regulations.
• Demonstrate strong product knowledge.
• Adhere to safety, quality, and operational standards.

SKILL REQUIREMENTS

Qualifications and Experience

• B.Sc. Degree in Marketing, International Business, or a related field
• 8+ years’ experience in export sales and marketing.
• Proven success in growing revenues across CARICOM, OECS, Latin, Central, and South America.
• Strong Spanish skills (asset).
• Proficiency in MS Office (especially Excel, PowerPoint, and Business Analytics tools).
• Willingness and flexibility to travel.
• Passion for growing international markets and building relationships.

Key Competencies & Attributes

• Strong negotiation, presentation, and interpersonal skills.
• Analytical, strategic, and problem-solving abilities.
• Strong critical thinking skills.
• Excellent planning, organisational, and time management skills.
• Ability to thrive in a fast-paced, dynamic, and technical environment.
• Detail-oriented and proactive.
• Ability to multitask effectively.
• Strong team player with a customer-first mindset.
• Ability to meet deadlines and deliver results in challenging markets.