International Master of Strategic Marketing

Course Details

Welcome

Congratulations on your decision to pursue the International Master of Strategic Marketing (IMSM) at the Arthur Lok Jack Graduate School of Business; the Caribbean's leading business school. As the premier institution for the provision of business and management education, our programmes are specifically geared towards producing world class leaders, capable of delivering effective leadership in any organisation.

The International Master of Strategic Marketing (IMSM) addresses the complex issues that face marketing managers in the twenty-first century. The programme focuses on marketing strategy and management within the context of global and international markets. Participants are able to evaluate cultural differences and acquire enhanced skills in developing and implementing marketing strategies and decision making in international contexts. The programme is comprehensive, intellectually demanding and presents an up-to-date understanding of business and marketing concepts. Of crucial importance, is the ability to analyse and evaluate a rapidly changing business environment, to plan accordingly and to implement customer-focused solutions that will deliver both financial performance and develop long-term client-business relationships.

Benefits

The International Master in Strategic Marketing will enable students to gain a mastery of effective marketing strategies, with a focus on: marketing analytics, services marketing, digital and e-marketing, human behaviour and cross-cultural management.

Graduates of this programme will be critical and creative practitioners, able to:

• Apply analytical skills to business challenges and critically analyse the business environment in a local and global context to produce effective, customer-focused marketing strategies.

• Draw on the research interests of the marketing faculty

• Addresses the forces underlying the development of international business, and the unique challenges that exist when entering the global marketplace, and how to understand and overcome them.

• Deepens and advances the students’ understanding of core marketing theories and concepts.

• Balance theory with practical application.

• Systematically develop key business skills including group work skills, management skills and presentation skills.

• Gain expertise in international marketing, including strategic thinking and all the skills required to become a success in a chosen marketing career.

• Ensure students acquire competencies in the areas of marketing strategy and tactics, research, and analyzing, interpreting and applying data. Graduates will be able to help develop effective marketing strategies based upon the analysis and interpretation of this marketing data.

Programme Structure

24 Month Programme of 14 core courses, seven (7) workshops two, (2) face to face non – credit courses and a group practicum.

Students in the IMSM Programme are given the opportunity to strengthen foreign language skills and expand cultural understanding. The programme takes into account trends in Marketing  education around the world. The method of delivery of the programme relies on a diverse mix of international and local lecturers. 

Our international facilitators bring to the programme research, teaching and consulting styles from an European, Asian and North American perspective while our local facilitators add their rich knowledge about the complex and rapidly changing business environment found in the Caribbean, Latin America and other countries facing similar challenges. 

The exposure from our Caribbean based and international facilitators bring to the fore, a holistic knowledge about business organisations in a complex environment.

In today's fast-paced world, innovation and global management skills are key factors which support success. The MM programme will prepare you to work as a manager in any part of the world. 

The friends you'll make during our two-year programme will be one of the most effective business networks you'll ever have - providing you with personal access into a broad range of industries and professions. 

Thanks again for considering Lok Jack GSB for your graduate education.