Director of Sales, Marketing & Communications

Director of Sales, Marketing & Communications

Job Summary

The Director of Sales, Marketing & Communications is responsible for developing and executing comprehensive, data-driven, and measurable sales, marketing, and communication strategies that enhance the Club’s brand, market position, and revenue performance.

This role leads integrated online and offline marketing initiatives, manages internal and external communications, strengthens brand awareness, and translates market interest into bookings through an effective reservations strategy and guest experience.

Qualifications & Requirements

• Bachelor’s Degree in Marketing, Communications, or a related field

• Minimum of seven (7) years’ experience in the luxury travel or hospitality industry

• Proven success in developing and executing marketing strategies

• Verifiable relationships with professional and community associations locally and internationally

• US market experience is essential

• Golf market experience is an asset

• Strong knowledge of digital, online, and social media marketing strategies

• Experience presenting to Senior Management and Board levels

• Excellent communication, presentation, and interpersonal skills

• Self-motivated with the ability to work independently

• Dynamic, disciplined, goal-oriented, and results-driven

• Ability to perform effectively in a high-pressure environment

• Outgoing, personable, and confident networker

• Creative, strategic, and innovative thinker

• Professional demeanor, appearance, and selling style

• Proficient in Microsoft Office Suite

Duties & Responsibilities

Sales & Marketing Strategy

• Lead all Sales and Marketing initiatives

• Develop and execute online and offline strategies that drive brand awareness, villa rentals, lot sales, and villa sales

• Lead internal and external creative and marketing professionals

• Conduct market and competitive analysis to evolve products and services

• Utilize marketing and customer conversion tracking tools

• Develop marketing programs for brokers and villa homeowners

• Plan and execute sales trips within assigned territories

• Implement all approved sales and marketing action plans

• Represent the Club at trade shows and promotional events locally and internationally

Brand Management

• Refine and strengthen the Club’s brand identity

• Develop communication plans aligned with the brand’s value proposition

• Lead customer insight and feedback initiatives

• Ensure brand compliance across all guest- and homeowner-facing materials

Communications

• Manage the Club’s brand and reputation

• Create and launch press releases and marketing campaigns

• Lead internal communications and external media relations

• Develop and execute communication strategies across the Club

• Build and maintain strong relationships with media representatives and travel writers

• Serve as spokesperson for the Club at local and international events

• Oversee editorial direction, production, and distribution of all publications

• Produce a quarterly newsletter for Homeowners

Planning & Budgeting

• Develop short- and long-term marketing, sales, and communication plans and budgets

• Ensure achievement of departmental goals and financial objectives

• Monitor, evaluate, and report performance to the Managing Director

• Support annual budget preparation and Board presentations