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Digital Marketing Executive
Interlinc Group, Jamaica (formerly Facey Telecom)
- Kingston and St. Andrew / St. Catherine
- Not disclosed
- Permanent full-time
- Updated 08/08/2025
- HR Jamaica
This role is responsible for the execution of comprehensive digital marketing, branding, and promotional strategies aimed at supporting product performance and driving market expansion.
JOB SUMMARY
The Digital Marketing Executive will report directly to the Senior Marketing Officer for the Caribbean and will be
instrumental in enhancing the visibility, performance, and growth of digital products across the region. This role is
responsible for the execution of comprehensive digital marketing, branding, and promotional strategies aimed at
supporting product performance and driving market expansion. Key responsibilities include managing day-to-day
administrative functions, overseeing social media platforms, developing monthly performance reports, and
analyzing key metrics to inform strategic decisions. The Digital Marketing Executive will also provide support across
multiple markets to ensure consistent campaign execution and product success. Collaboration with regional teams
will be essential to ensure cohesive digital campaign rollouts, brand alignment, and the ongoing optimization of
marketing effort.
DUTIES & RESPONSIBILITIES
- Full responsibility for Digital Media
- Develop the monthly content plan at least two weeks before the start of the upcoming month for approval.
- Design and post engaging content across social media platforms
- Respond to direct messages and comments within 24 hours
- Run targeted ad campaigns on Facebook/Instagram
- Track Campaign performance using tools. eg Google analytics and facebook insights
- Prepare monthly social media report at the beginning of each month
- Shoot and edit video content for social media when needed.
Monitor SEO performance and suggest improvement
- Assist with any external entities/agencies to deliver on key marketing objectives, oversight of creative process to ensure on-time deliverables.
- Support in any other critical activities to drive awareness, interest, desire and/or action to meet the commercial needs of the business.
- Support stakeholders (regional counterparts, Transactions EPins sub distributors and sales Executives) to achieve established KPI’s and market penetration for products.
- Support partner activities to bring new products to market and drive product performance:
Monitor all products and take proactive action to manage performance issues
- Any other duties as may be assigned by the management of Transactions E-Pins Limited and Interlinc Group
PERFORMANCE CRITERIA
Performance is effective when:
- All partner support activities are delivered within scope, quality and time
- Social Media objectives are accomplished within stated period
- Accurate product performance reports are delivered on time
- Routine market audits are conducted and qualitative feedback shared with leadership team
- Team work and collaboration is achieved
- Excellent standards in attendance and punctuality are maintained
- Duties are conducted in a manner that contributes to team objectives
- Professional standards in deportment, conduct and speech are maintained consistently
ACCOUNTABILITY
The Digital Marketing Executive is responsible and accountable for:
- The general quality of his/her performance within the scope of the duties and responsibilities that have been
assigned.
- Responding to/escalating communication received via social media within 24 hours
RELATIONSHIPS
- Maintain good relations between company’s team and stakeholders through his/her personal dealing with
them.
- Maintain effective working relationships with external service providers.
- Present a good personal image to ALL those persons with whom contact is made.
QUALIFICATIONS
- Undergraduate degree or other professional certification in Marketing, Sales, Advertising, Media, or related
field from a recognized tertiary institution
- A minimum of two (2) years’ experience in a similar role, operating without direct supervision
- Knowledge of marketing/advertising/sales of fast-moving consumer goods (FMCGs) would be an asset
- Experience in interacting with multi-national partners would be an asset
KNOWLEDGE, SKILLS AND ABILITIES
- Demonstrable comfort working with digital content creation applications.
- Ability to use Microsoft Suite or other appropriate platforms to gather and display data, present prognosis and findings based on analytics
- Strong social media linkages
- Strong copywriting skills
- Proficient in Photoshop, Canva or similar design tools
- Ability to manage multiple campaigns, timelines and deliverables
- Proficient in Google Analytics, Facebook insights etc.
- Stay current with digital trends
- Demonstrate attention to details
- The ability to understand and manage key performance indicators for products and services
- The ability to build and maintain strong collaborative relationships across the organization and with media partners
- Highly confidential
- Excellent customer relations skills
- Strong commercial acumen
SPECIAL CONDITIONS ASSOCIATED WITH THE JOB
- A valid driver’s license and access to a reliable motor vehicle would be a plus
Ref: Digital Marketing Executive
Apply Now
Interlinc Group, Jamaica (formerly Facey Telecom)
- 58 Half Way Tree Road, Kingston 10, Jamaica W.I.
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