Lead paid advertising and conversion optimization across Meta, Google, and landing pages. Turn behavioral insight into measurable growth for multi-location brands.

Digital Advertising & Conversion Specialist

Full-Time | Remote | Experiment to Grow

About Experiment to Grow

Experiment to Grow is a conversion strategy and performance marketing startup helping multi-location brands grow through clarity, not guesswork.

We’re building a new kind of marketing company, one that blends behavioral psychology, experimentation, and data-driven proof to uncover what truly moves people to take the desired action.

We’re early in our journey but operate with the rigor of a mature firm: structured frameworks, high standards, and a relentless focus on performance.

Our goal is simple, to become the most trusted growth partner for teams who want reliable, evidence-based results.

Role Overview

We’re hiring a Digital Advertising & Conversion Specialist to lead performance and optimization across Meta, Google, and related platforms.

This role is ideal for someone who thrives on ownership, loves solving performance challenges, and wants their work to directly shape how our clients’ business grows.

You’ll manage paid media end-to-end, run experiments that drive measurable impact, and collaborate with our strategy and web experience teams to align campaigns, creative, and conversion optimization into one cohesive system.

If you’re someone who wants to work where ideas move fast, quality matters, and experimentation is part of the culture, this is your opportunity to be a part of a company with a data driven approach to marketing.

Key Responsibilities

Paid Media Strategy & Management

• Plan, execute, and optimize campaigns across Meta and the Google network.
  
  

• Develop and document testing frameworks for creative, audience, and offers.
  
  

• Monitor daily pacing, ROAS, and conversion metrics to ensure performance stability.
  
  

• Partner with the creative and strategy teams to translate behavioral insights into ad concepts.
  
  

Conversion Optimization (CRO)

• Own the full post-click experience, ensuring landing pages and websites convert efficiently and align with campaign goals.
  
  

• Partner with the Web Experience Designer to plan and analyze A/B tests that improve messaging, layout, and user flow.
  
  

• Use GA4, Hotjar, and Looker Studio to uncover friction points and behavioral insights that inform optimization decisions.
  
  

• Maintain visibility into key performance metrics (conversion rate, load speed, bounce rate) and recommend prioritized actions.
  
  

• Translate insights into clear next steps for design, copy, and targeting, ensuring advertising and on-site performance stay connected.
  
  

Data Integrity & Reporting

• Maintain accurate tracking (UTMs, pixels, GTM).
  
  

• Build and maintain Looker Studio dashboards for campaign insights.
  
  

• Deliver weekly and monthly reports that explain not just what happened, but why it happened and what we’re doing next.
  
  

Experimentation & Continuous Learning

• Maintain an active log of experiments, hypotheses, and results.
  
  

• Share learnings that evolve our playbooks and decision systems.
  
  

• Help shape the firm’s methodology for testing, learning, and scaling insights.

What You Bring

• 5+ years managing paid campaigns across Meta and Google
  
  

• Proven record of improving performance through testing and optimization
  
  

• Strong command of GA4, GTM, and Looker Studio (or equivalent tools)
  
  

• Experience with A/B testing tools and CRO frameworks
  
  

• Working understanding of UX and conversion psychology
  
  

• Excellent written communication and analytical storytelling skills

Who You Are

• You’re analytical, curious, and outcome-focused.
  
  

• You think in systems and patterns.
  
  

• You thrive in a structured but fast-moving environment.
  
  

• You see experimentation as a mindset.
  
  

Compensation

• Performance Bonus: Quarterly incentives tied to campaign and conversion results