Commercial Manager – Retail & Hardware

Commercial Manager – Retail & Hardware

• Develop and execute channel-specific sales strategies to drive revenue growth across retail and hardware segments
• Identify and expand distribution networks, including hardware stores, dealers, and retail partners
• Build and maintain strong relationships with key retail chains, independent hardware operators, and distributors
• Lead, coach, and performance-manage the sales team to achieve channel targets and KPIs
• Analyse market trends, customer behaviour, and competitor activity within the retail and construction sectors
• Collaborate with marketing and supply chain teams to ensure product availability, pricing competitiveness, and promotional effectiveness
• Develop and manage sales forecasts, budgets, and channel performance metrics
• Oversee trade marketing initiatives, including promotions, activations, and retail campaigns
• Monitor sales performance by channel and implement data-driven corrective actions
• Ensure compliance with company policies, ISO standards, OSHA requirements, and group guidelines
• Prepare regular reports, forecasts, and strategic updates for senior leadership

• Bachelor’s Degree in Business Management, Marketing, or a related field
• MBA or postgraduate qualification is an asset
• Minimum of 5 years’ experience in sales/marketing, with at least 3 years in retail, hardware, or construction-related industries
• Proven track record in channel management, sales leadership, and revenue growth
• Experience in construction materials, or FMCG distribution channels is highly desirable

• Strong leadership with the ability to manage multi-channel sales teams
• Excellent negotiation and relationship management skills, particularly with retail buyers and hardware operators
• Strong commercial acumen with the ability to translate market insights into sales execution
• Customer-focused with a deep understanding of retail and trade dynamics
• Strong analytical, planning, and decision-making skills
• High level of professionalism, adaptability, and results orientation

• Proficiency in Microsoft Office Suite
• Experience with ERP systems (e.g., Microsoft D365) and reporting tools such as Power BI

• Opportunity to lead and shape retail and hardware channel growth strategy
• High-impact role with visibility at senior leadership level
• Dynamic and competitive industry with strong market potential