Commercial Manager

The Commercial Manager is expected to develop, execute and oversee strategic marketing initiatives that drive brand visibility, customer engagement, and revenue generation across all business units.

• Develop and implement company-wide marketing plans and divisional campaign strategies.
• Tailor marketing activities to suit each profit center’s market needs and seasonal trends.
• Lead product launches, promotions, and loyalty campaigns across all platforms.
• Conduct competitive analysis and integrate findings into marketing plans.
• Track and report media ROI and adjust based on performance data.
• Oversee all aspects of the company’s visual identity and brand messaging.
• Ensure brand consistency across traditional and digital channels.
• Develop and control the marketing budget.
• Manage external vendor relationships (ad agencies, media buyers, production teams).
• Ensure efficient use of marketing resources and ROI on marketing spend.
• Analyze customer behaviors, preferences, and purchase patterns.
• Generate performance reports and insights for senior management.