Commercial Manager - Food & Grocery

To lead the brand and portfolio strategy for the Food & Grocery Division by developing and executing plans that drive profitable growth, strengthen supplier and customer partnerships, and expand the brand portfolio.

A.S. Bryden & Sons (Trinidad) Limited

 We are seeking to recruit a suitable candidate for the following position in the Food & Grocery Division:

COMMERCIAL MANAGER

Major Responsibilities & Accountabilities:  

• Develops and manages annual budgets for sales and profit for assigned brand portfolios.
• Develops partnership relationships in the designated market(s) to increase focus and support for the assigned portfolio of brands whilst increasing distribution, volume, and brand visibility.
• Develops strategic portfolio analysis to drive portfolio growth.
• Manages sales, GP, and A&P budgets, ensuring effective allocation of resources and measurable ROI on investments.
• Oversees market research and data analysis (e.g., shopper insights, customer data) to identify trends, gaps, and competitive threats, and translate findings into actionable commercial strategies.
• Implements key strategies associated with Marketing and Customer Marketing via deep consumer/customer/shopper understanding.
• Supports development and execution of Brand standards and guidelines for channels and customers.
• Executes commercial propositions for all innovation projects.
• Works with Principals in the development of Joint Business Plans, as well as budgets for depletions and A&P spend in line with Company objectives.
• Oversees overall pricing and costing towards adjusting price adjustments as necessary to meet profitability, volume and market share objectives.
• Ensures accurate demand forecasting and effective S&OP processes to achieve optimum stock levels, minimize SLOBs, and maintain healthy stock turns.
• Develops prime relationships with Key Accounts to ensure efficient and effective service.
• Leads the development and execution of Perfect Store standards, ensuring visibility, availability, and distribution growth across all channels.
• Ensures that claims for suppliers’ share of the expenses are sent to Principals as required and that they are settled in a timely manner.
• Evaluates effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
• Works with Marketing and Sales teams to develop and implement Perfect Store executions and drive portfolio distribution plans.
• Works with Marketing and Sales teams and Key customers to formulate designs for display units for both the On-trade and Off-trade to constantly improve visual standards.