Channel Marketing Lead

Channel Marketing Lead

Job Title:     Channel Marketing Lead

Department: Marketing

Reports To: Marketing Manager

SUMMARY OF DUTIES

The Channel Marketing Lead is required to provide commercial support to the Marketing Department and to contribute to the maintenance and expansion of the company.

 GENERAL DUTIES AND RESPONSIBILITIES

• Managing the Activations and Accessories portfolio in non-traditional, wholesale and retail channels.
• Engaging customers to identify support requirements and promotional opportunities that drive product demand and sell-through.
• Managing inventory levels in channel partner locations.
• Developing, managing and executing promotions in channel partner locations.
• Arranging and deploying training for channel partner staff members.
• Liaising with local and regional Product managers to gain knowledge on new and existing products.
• Achieving targets for managed portfolios.

• Meeting with customers and decision makers and providing input and strategy to increase sales.
• Arranging with Trade Marketing Team to merchandise non-traditional channels with POP and other branding materials.

JOB SPECIFICATIONS

Academic Qualifications & Experience:

• Diploma in Sales, Marketing or Information Technology
• Strong organizational and communication skills.
• Good command of the English Language.
• Able to express ideas clearly and can interface with personnel at all levels professionally.
• Highly motivated, credible and confident.
• Working knowledge of Microsoft Office.

Skills/abilities/attributes:

1. Has strong organizational and communication skills.
2. Has a good command of the English Language.
3. Able to express ideas clearly and confidently.
4. Able to interface with personnel at all levels.
5. Able to select between alternative courses of action quickly and decisively.
6. Able to perceive and resolve potential or existing problems objectively. 
7. Able to prepare, work well, and analyze data.
8. Is highly motivated, credible, and confident.