Channel Manager

The Channel Manager drives customer growth, leads ICP planning, and ensures innovations stay relevant via I2L. They align brand, customer, and sales plans, leverage shopper insights, and execute sell-out strategies to boost brand visibility and meet business goals

JOB SUMMARY

The Channel Manager is responsible for developing strategies to drive customer growth and ensuring that key innovations and renovations remain relevant, using I2L ways of working. They lead the Integrated Commercial Planning (ICP) process for their channel, aligning brand, customer, and field sales plans to meet annual business goals. This role coordinates activities by leveraging shopper insights from the Business Units, ensuring best-in-class execution of sell-out strategies, and enhancing brand visibility within the assigned channel.

KEY RESPONSIBILITIES AND DUTIES

Identifies new business opportunities and emerging market trends; recommends actions to achieve sales targets.

Leads monthly business process with Sales Managers, including volume forecasting (3 months ahead) to support factory operations and supply planning.

Presents channel plans and aligns sales volume commitments for execution (M-3 planning).

Leads Revenue Growth Management for the channel, guiding allocation of commercial investments.

Develops the 5Ps plan (Product, Placement, Pricing, POP, Promotion) using Business Unit ICP inputs.

Optimizes promotional plans through systematic ROI evaluation and trade investment balancing.

Creates clear execution tools for sales and merchandising teams.

Translates brand plans into channel-specific strategies to drive sell-out and growth.

QUALIFICATIONS & EXPERIENCE

First Degree: B.Sc. In Social Sciences

Master's in Management Studies would be asset

5+ years’ experience in Sales/Marketing

Demonstrable record of success in a customer facing role.

Understands customers and the selling process.