Category Manager

To build and maintain the Blue Waters Brands by successfully managing the assigned Brands.

Key Result Area: MANAGEMENT OF ASSIGNED BRANDS

• Develop and execute Marketing Plans for assigned Brands. 
• Develop and maintain the Brand Guidelines, Retail Selling Story, Retail Look of Success, Retail and Merchandising Brand related KPIs 
• Develop, within guidelines, all Trade and Events materials for marketing and communicating our Brands 
• Partner with Sponsorship & Events team to ensure the alignment of Brands with partners, events, and activation
• Partner with Sponsorship & Events to develop and execute Sampling and Trial goals to achieve awareness, purchase and repurchase 
• Provide reports on Channel Plans and KPIs highlighting GAPs and make recommendations to close gaps 
• Partner with Sales Team to drive KPIs on Numeric Distribution, Trade Penetration and Volumes targets

Key Result Area: MANAGEMENT OF THE BRAND LOOK OF SUCCESS

• Develop the Retail Look of Success for assigned Brands (including KPIs) in conjunction with the Sales Team to have an aligned approach. 
• Develop Brand Academies for assigned Brands used in training for Sales, Marketing and Merchandising Team on Retail ‘Look of Success’. 
• Monitor and audit the Retail ‘Look of Success’ through market visits to the Trade. 
• Monitor and report on competitive action, promotions, and activations 
• Complete post evaluations for all projects with ROIs or Specific KPIs for measurement