CREATIVE LEAD

The Creative Lead will be responsible for all ongoing and time-specific design projects, including but not limited to the website, social media, and traditional media.

The Creative Lead will be responsible for all ongoing and time-specific design projects, including but not limited to the website, social media, and traditional media. Additionally, he/she will be responsible for the creative direction and brand consistency across all deliverables for Louis Industrial. This role will require collaboration with cross-functional teams including Marketing and IT. 

Key Responsibilities

• Establish and maintain brand guidelines that govern all creative assets across the company, ensuring consistency and integrity across touchpoints.

• Develop high-quality visual content for both digital and traditional media—ranging from print ads to social media, product packaging, banners, and in-store displays.

• Own the visual consistency across sub-brands, campaigns, and departments, while evolving the visual language in line with modern design trends.

• Edit video content and perform photo retouching as needed to support marketing and communications.

• Lead the visual concept development of marketing campaigns, ensuring they’re modern, unique, and strategically aligned with business goals.

• Plan, direct, and execute video shoots, delivering professional, visually compelling content for brand, product, and social media use.

• Manage vendor collaboration for production of printed collateral, signage, promotional items, and environmental branding.

• Stay on top of design trends and competitor activity, applying insights to campaigns that keep the brand competitive and engaging.

• Organize and manage the creative asset library, ensuring files are accessible, up to date, and version-controlled.

Ideal Traits

• Naturally creative and innovative

• Calm under pressure with a solution-first mindset

• Strong attention to detail

• Collaborative, yet comfortable taking initiative and ownership

• Comfortable managing multiple priorities and deadlines

Required Skills & Competencies

• Strong portfolio showcasing a range of creative work including design, video, and digital content

• 3+ years of experience in graphic design, video editing, and creative production (agency or in-house experience preferred)

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects)

• Skilled in motion graphics and animation is a plus.

• Adept in visual storytelling with the ability to translate ideas into compelling designs and content

• Familiar with print production, signage materials, and physical branding execution

• Front-end design experience (e.g., web or UI/UX layout design using Figma, Adobe XD, or similar tools) is a strong plus

• Experience managing or mentoring other creatives is a plus