Business Development Manager

See Job Description

The Business Development Manager drives strategic growth across local, export, and emerging markets.

This role leads partner development, trade strategy, and market execution to expand revenue, optimize

margins, and align growth initiatives with the Group’s vision.

 Main Duties and Responsibilities:

Strategic Growth & Innovation

o Lead the strategic identification and qualification of new markets, partnerships, and B2B revenue

streams.

o Drive market intelligence gathering and opportunity analysis to inform C-suite decisions.

o Shape multi-year growth plans, including route-to-market (RTM), channel expansion, and innovation

inputs.

Market Penetration & Commercial Execution

o Oversee the implementation of pricing, distribution, and brand entry strategies in new and existing

territories.

o Manage channel optimization initiatives and monitor ROI across trade marketing efforts.

o Coordinate cross-border activities, ensuring compliance with international trade regulations.

Customer Relationship & Partner Management

o Establish and deepen long-term B2B and institutional partnerships.

o Oversee key account negotiations, performance management, and service-level agreements.

o Create frameworks to measure B2B customer journey, satisfaction, loyalty, and risk.

Trade & Brand Strategy Integration

o Collaborate with Marketing, Sales, and Innovation teams to support trade-ready brands and formats.

o Monitor competitor intelligence, pricing structures, and consumer behaviour shifts across geographies.

o Guide pricing architecture development and gross profit maximization.

Team Leadership & Reporting

o Mentor and guide a high-performing BDM team focused on market expansion and partner

management.

o Deliver strategic business performance reports, investment rationales, and commercial dashboards to

senior management.

o Represent the department in strategic planning and leadership meetings.

Academic/Technical/Management: Experience and Qualifications:

o Bachelor's Degree in Business, Marketing, International Trade or related field (MBA preferred)

o Minimum 5 years’ experience in senior business development, trade marketing, or commercial

management roles, preferably in FMCG or manufacturing

o Demonstrated leadership in cross-market expansion and commercial growth strategy

Abilities; Skills; Experience; Aptitude and Judgement:

o Strong strategic acumen with ability to synthesize market intelligence into profitable plans o Exceptional leadership, coaching, and team development capabilities

o Expert in negotiation, B2B account management, and contract structuring o Advanced analytical and financial modelling skills

o Highly proficient in Microsoft Office Suite, CRM platforms, and BI tools (Power BI, Tableau)

o Skilled communicator, presenter, and influencer at senior levels o Sound judgment under pressure; capable of making high-stakes commercial decisions

Other Personal or General Characteristics:

o Entrepreneurial mind-set with strong results orientation

o Resilient, proactive, and accountable under dynamic market conditions

o Collaborative and diplomatic, able to build trust internally and externally

o Passionate about market growth, innovation, and customer satisfaction

o High standards of integrity, ethical conduct, and business discipline