Brand Manager - Print & Digital

On behalf of the The Jamaica Observer Media Group, The Enterprise by IR is seeking to hire a Brand Manager with responsibility for Print & Digital.

Brand Manager - Print & Digital
 

• Develop and implement comprehensive brand strategies aligned with company objectives.
• Manage and enhance the brand’s visual and verbal identity across all media channels.
• Manage sponsorship negotiations for internal and external events.
• Conduct market research to identify trends, audience insights, and competitive positioning.
• Collaborate with sales, circulation, online, digital, and editorial teams to ensure brand consistency.
• Oversee the creation of marketing campaigns, promotional materials, and promotional digital content.
• Monitor and analyze brand performance through KPIs, audience feedback, and analytics tools.
• Foster strong relationships with external partners/vendors, advertisers, readers, and media outlets.
• Coordinate brand-related events, sponsorships, and collaborations.
• Manage branding budgets and coordinate with external agencies or vendors.
• Stay updated on industry trends, emerging media channels, and innovative branding techniques.
• Oversee activations and special projects developed to promote the brands.
• Manage all contra arrangements, both internal and external.
• Work closely with the marketing team to ensure cohesive planning, activations, and outcomes.

• Bachelor’s degree in Marketing, Communications, Business, or related field; MBA preferred.
• Proven experience (3+ years) in brand management, preferably within media or digital sectors.
• Strong understanding of media landscape, digital marketing, and content strategies.
• Excellent communication, leadership, and project management skills.
• Analytical mindset with experience using analytics tools.
• Creative thinker with the ability to develop engaging brand narratives.

• Experience with multimedia platforms and content creation.
• Knowledge of branding tools and software.
• Ability to work in a fast-paced, dynamic environment.