Some Main Responsibilities include:
- Formulate, and implement annual marketing plans, promotions, media and product launches for assigned brands to facilitate the achievement of the Company’s marketing objectives.
- Conduct regular brand sales analysis to understand performance and document brand trends, return on investment and ensuring all required corrective actions are developed and implemented
- Achieve and monitor local sales and gross profit targets in keeping with departmental objectives, implementing measures to address short falls through sell in and sell out initiatives
- Ensure optimum quality, distribution, visibility, price, placement and promotion of the assigned brands in key accounts
- Prepare draft forecasts and budget proposals and administer approved A&P budgets in collaboration with suppliers, Division Manager, ensuring that all expenses are accounted for and tracked
- Monitor and report on all competitive activity in the trade through regular and scheduled trade visits, including appropriate tactical initiatives to counteract such activity and assessing distribution levels and shelf presence
- Monitor product expiration dates and damages of assigned brands in the Warehouse and implement measures to keep expiries at set minimum targets
- Create and disseminate up to date Planograms to the Merchandising team
- Completion of Demand Planning Reports and Workflows based on timelines set by Supply Chain team
- Work closely with relevant stakeholders to ensure that all advertising and promotional activities are executed according to plan
- Liaise and collaborate with the Supplier and Agency to ensure adherence to marketing guidelines
- Perform other duties that may be required to enhance the operations of the Company
Qualification, Experience and Requirement:
- Bachelor’s Degree in Marketing or related field.
- A minimum of three (3) years similar experience in a similar environment
- Or relevant combination of training and experience
- A valid Police Certificate of Good Character
- Must have a vehicle in proper working condition
Key Competencies:
- Proficient in Microsoft Office applications
- Excellent interpersonal, communication, negotiating, organizational and analytical skills
- Strong presentation abilities and competitive spirit
- Driven to succeed – Proven track record in sales and marketing
