Brand Manager

Brand Manager

Wisynco Group Limited is seeking a results-oriented and innovative Brand Manager to lead the growth and development of a portfolio of locally produced beverage brands. This is a high-impact role ideal for a marketing professional who is ready to take ownership of brand performance and drive strategic initiatives across multiple platforms.

Key Responsibilities:

• Develop and execute annual brand plans aligned with overall business objectives.

• Oversee brand health, equity, market share, and consumer engagement metrics.

• Plan and manage 360-degree marketing campaigns with seamless integration across all touchpoints.

• Use data and consumer insights to guide brand strategy and measure return on investment.

• Collaborate cross-functionally with other departments, and external partners to deliver impactful campaigns.

• Supervise and mentor a small team, including a Marketing Coordinator and Assistant.

• Oversee project timelines, budgets, and brand spend tracking to ensure performance accountability.

• Represent the brand in market-facing engagements, PR activities, and events.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

• 3–5 years of marketing experience, with proven success in brand management.

• Experience in beverage, manufacturing, or FMCG sectors preferred.

• People management experience is an asset.

Key Competencies:

• Passionate, creative, and analytical with a strong consumer-centric mindset.

• Excellent verbal and written communication skills.

• Strong project management and organizational skills.

• Ability to lead cross-functional teams and manage agency relationships effectively.

• Proficient in evaluating marketing ROI and interpreting data-driven insights.

Additional Requirements:

• Must own a reliable motor vehicle and possess a valid driver’s license.

• Must be willing to travel island-wide and work flexible hours.