Brand Manager (Home & Hardware)

The incumbent will work closely with the Sales, Marketing and Merchandising Teams, and will be responsible for all commercial and marketing activities for assigned brands,

A.S. Bryden & Sons (Trinidad) Limited

We are seeking to recruit a suitable candidate for the following position in the Home and Hardware Division:

BRAND MANAGER

Major Responsibilities and Accountabilities:

• Formulates and implements annual marketing plans for assigned brands.
• Manages the annual A&P budgets in collaboration with suppliers and Commercial Manager, ensuring that all expenses are accounted for and tracked.
• Determines the Return on Investment (ROI) for all promotional activities with the use of sales data and promotional reports.
• Develops purchasing forecasts and orders for assigned brands monthly (inventory control).
• Works closely with the Supply Chain Planner to ensure timely and accurate execution of orders for assigned brands.
• Ensure costings of goods are done on a timely basis and verifies the costings and price levels are accurate and competitive.
• Collaborates with the Sales Team to achieve and monitor monthly sales and gross profit targets in keeping with departmental objectives, implementing measures to address shortfalls.
• Conduct research to identify new markets and customer needs.
• Continuously look for growth opportunities through line extensions and new brands to introduce to portfolio.
• Builds and maintains strong working relationships with suppliers ensuring that all requested reports are submitted in a timely manner and according to specifications.
• Trains Sales and Trade Marketing teams on all existing and new brands and provides continuous guidance and assistance as required.
• Conducts Trade Audits to ensure optimum Quality, Distribution, Visibility, Price, Placement and Promotions of the assigned brands.
• Monitors and reports on competitive activity in the trade including appropriate tactical initiatives to counteract such activity.
• Ensures Displays and POS material are positioned in key areas with trade partners.
• Monitors SLOBS at Distribution Centre monthly and implements measures to reduce stock levels.
• Executes Trade Promotions with retailers and attends the Promotions as required
• Supports the development of Export markets within brands assigned.
• Participates in periodic stock taking exercise at Distribution Centre.