Brand Lead

Drive brand growth, sales, and customer engagement through effective campaign execution, innovation, and local market relevance.

Brand Strategy Execution

• Execute approved marketing plans
• Adapt global campaigns for local relevance.
• Build brand identity and awareness

 Campaign Management

• Plan and execute promotions and activations.
• Coordinate with internal and external partners to ensure seamless execution.
• Manage campaign timelines and budgets.

 Sales & Transaction Growth

• Drive sales and transaction growth
• Develop tactical promotions to boost performance.

 Customer Experience

• Ensure brand consistency across digital and physical touchpoints.
• Support initiatives to improve customer satisfaction and repeat purchase.

 Digital & Social

• Manage social media calendars and content.
• Collaborate on digital campaigns and influencer partnerships.
• Monitor engagement and optimise content performance.

 Sponsorships & Partnerships

• Identify, evaluate, and execute strategic sponsorships and partnerships that align with brand positioning and target audiences.
• Ensure all sponsorships deliver measurable commercial impact, including increased traffic, sales uplift, and brand visibility.

Market Intelligence

• Track competitor activity and consumer trends.
• Provide insights to refine campaigns and offerings.