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Main Duties and Responsibilities:
- Plan and activate strategic development campaigns for the Digicel sponsorship portfolio
Functional Skills:
- Proven track record of developing and implementing creative, successful, measurable brand building sponsorship campaigns related to sports,
Internal/External contacts:
- CEO
- Marketing Director
- General Manager Digicel Business
- Media
- Marketing and PR Managers and Executives
- PR / Social Media agency
- Group Public Relations / Social Media / Sponsorship / Advertising teams
- CEO, Digicel Foundation
- Senior Business Executives of external companies and partners
Working Condition: (e.g. dust, dirt, heat, abnormal hours, frequent travel, overtime, etc.
- Normal working hours - work during weekends and late night maybe required depending on the commercial demands of the business, for example,
Key Performance Indicators:
- Engagement on Social Media
- Brand trackers KPIs
- Savings as a % of overall budget
Senior Sponsorship and Development Manager
Digicel
- Kingston and St. Andrew
- Not disclosed
- Permanent full-time
- Updated 18/10/2014
- Audie Grant
After 13 years of operation, Digicel Group Limited has over 13 million customers across its 32 markets in the Caribbean, Central America and Asia Pacific. The company is renowned for delivering best value, best service and best network.
After 13 years of operation, Digicel Group Limited has over 13 million customers across its 32 markets in the Caribbean, Central America and Asia Pacific. The company is renowned for delivering best value, best service and best network.
Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies Cricket Team and is also the title sponsor of the Caribbean Premier League. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.
Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti, Papua New Guinea and Trinidad & Tobago which focus on educational, cultural and social development programmes.
Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Myanmar, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.
Visit www.digicelgroup.com for more information.
We invite applications for a new Digicel Opportunity - Senior Sponsorship and Development Manager
Primary objective of the job:
- To create and manage dynamic and engaging campaigns that allow the Digicel brand(s) to become a part of the property being used as a channel (whether that be sports, culture, entertainment or community causes); align the values and corresponding messages between Digicel and the property; and lead a team of professionals towards extraordinary performance through clear objectives, professional development, performance coaching and accountability.
- To create and manage dynamic and engaging campaigns that allow the Digicel brand(s) to become a part of the property being used as a channel (whether that be sports, culture, entertainment or community causes); align the values and corresponding messages between Digicel and the property; and lead a team of professionals towards extraordinary performance through clear objectives, professional development, performance coaching and accountability.
Number of persons managed/supervised and their positions:
- Two Sponsorship Managers; Sponsorship Executive(s)
- Two Sponsorship Managers; Sponsorship Executive(s)
Main Duties and Responsibilities:
- Plan and activate strategic development campaigns for the Digicel sponsorship portfolio
- Create an insight-led, customer centric full 360 degree sponsorship plan that will inspire all activation elements of the sponsorship portfolio and build
the Digicel brand
- Outline the audience segmentation for each campaign and describe how the strategy will target each group
- Lead the development, implementation and management of high visibility, creative and innovative sponsorship activations
- Derive compelling, shareable content from sponsorship properties to successfully engage customers by syndicating through Digicel's communication
platforms.
- Negotiate, draft and manage sponsorship contract agreements to ensure legal compliance, brand benefit and effective leverage of sponsorship
properties
- Strengthen strategic alignment and integration of all sponsorship activity with the overall marketing plan and Group Sponsorship strategy
- Establish strict Key Performance and Return on Investment Indicators by which the success of each campaign can be measured and benchmarked
- Develop, build and strengthen all relationships with sponsorship partners including key strategic vendors
Team:
- Provide effective leadership to the Sponsorship team members; managing performance; personal development; providing effective feedback and
- Provide effective leadership to the Sponsorship team members; managing performance; personal development; providing effective feedback and
discipline, where necessary
- Develop and manage the Sponsorship budgets effectively; delivering all planned executions within budget
- Related duties may be assigned from time to time
- Develop and manage the Sponsorship budgets effectively; delivering all planned executions within budget
- Related duties may be assigned from time to time
Academic qualifications and experience required for job:
- Bachelor's Degree in Marketing, Communications or similar discipline
- 7 years' experience in a similar role with five years at a senior level (with an emphasis on sports, entertainment, culture and community activities)
- Bachelor's Degree in Marketing, Communications or similar discipline
- 7 years' experience in a similar role with five years at a senior level (with an emphasis on sports, entertainment, culture and community activities)
Functional Skills:
- Proven track record of developing and implementing creative, successful, measurable brand building sponsorship campaigns related to sports,
entertainment, culture and community
- Have a very strong understanding of the Advertising, Public Relations and Media disciplines
- The ability to work under pressure in order to meet challenging deadlines
- Proven ability to effectively lead a team of high performing professionals
- Demonstrate strong planning, organisational and problem solving skills with a high level of attention to detail
- Self-starter with a results-oriented, positive and dynamic personality and comfortable working independently
- Have a very strong understanding of the Advertising, Public Relations and Media disciplines
- The ability to work under pressure in order to meet challenging deadlines
- Proven ability to effectively lead a team of high performing professionals
- Demonstrate strong planning, organisational and problem solving skills with a high level of attention to detail
- Self-starter with a results-oriented, positive and dynamic personality and comfortable working independently
Internal/External contacts:
- CEO
- Marketing Director
- General Manager Digicel Business
- Media
- Marketing and PR Managers and Executives
- PR / Social Media agency
- Group Public Relations / Social Media / Sponsorship / Advertising teams
- CEO, Digicel Foundation
- Senior Business Executives of external companies and partners
Authority: (those task in which there is total control and autonomy in execution - e.g. approving vouchers, signing cheques, delegating task.) Please state limits where possible.
- Approval of all matter as it relates to the Sponsorship team
- Full authority to approve on all related spend as it relates to Sponsorship as per the approved budget
- Full authority to approve on all related spend as it relates to Sponsorship as per the approved budget
Working Condition: (e.g. dust, dirt, heat, abnormal hours, frequent travel, overtime, etc.
- Normal working hours - work during weekends and late night maybe required depending on the commercial demands of the business, for example,
Christmas period
Key Performance Indicators:
- Engagement on Social Media
- Brand trackers KPIs
- Savings as a % of overall budget
In return, you will have the opportunity to work in a fast-paced, enterprising environment, where your skills will be valued and rewarded. Digicel recognizes our staff and management team are largely responsible for our success to date. Digicel's unique culture is driven by an entrepreneurial style encapsulated by our Chairman, board of directors and management, all seasoned telecom executives and industry experts with vast experience in building, expanding and marketing mobile services globally.
Ref: JAM - SSM (14/10/14)