Group Digital Media Officer

To create and sustain digital media product offerings by integrating and building the Company’s digital assets to achieve financial and non-financial objectives.

JOB SUMMARY:

To create and sustain digital media product offerings by integrating and building the Company’s digital assets to achieve financial and non-financial objectives.

MAIN DUTIES AND RESPONSIBILITIES:

• Works directly with management to develop marketing programs, design marketing strategies, and implement marketing/promotional campaigns of digital media product offering for all CCN entities with core duties for both TV and Express Newspapers
• Identifies opportunities for improvement in overall financial performance by evaluating customer research, market conditions, competitor data and recommends and implements marketing plan changes as needed
• Supports the development and distribution of marketing and sales materials; assists in production of advertising, marketing brochures, sales kits or other promotional materials
• Supports the development of new digital systems that integrate with traditional systems to drive efficiency and business performance
• Keeps management informed by collecting and summarizing data; preparing financial and analytical reports for both management and clients
• Provides technical support for uploading of ads, content and helpdesk for clients, readers and stakeholder
• Traffic functions for ads on all products for Digital Media
• Performs any other duties which are incidental or consequential to the above, as may be assigned by the Head of Department or representative

QUALIFICATIONS AND EXPERIENCE:

• Bachelor’s Degree in Business/Marketing
• Two (2) years' working experience preferably in a business or marketing environment
• Knowledge and understanding of technology and digital media products
• Knowledge and understanding of marketing theories, current and emerging industry requirements and practices, market research
• Ability to communicate effectively; excellent oral, written and presentations skills
• High creativity
• Ability to work successfully in fast paced, deadline driven situations