PROGRAMME STRATEGIC PLANNING AND MANAGEMENT

Course Details

Today’s rapidly changing market calls on organisation’s to be not simply competitive but strategic in their decision making. It means that organisations must plan for tomorrow’s growth while managing today’s operations. Strategic planning is not only about setting up realistic business objectives but also efficiently and effectively performing daily tasks that work towards these objectives.

This course demonstrates to participants how to use tools and techniques to analyse information and build a sound understanding of the market environment.

OBJECTIVES:

On completion of this programme participants will be able to:

• Identify the dynamics at play in an organisation’s market environment
• Assess an organization’s internal capabilities
• Identify key strategic priorities and objectives and craft strategies to achieve them
• Identify measures for determining the performance of the strategies implemented

TOPIC AREAS:

This programme will cover several areas including:

• Using macro-economic and market analysis tools to assess the external business environment
• Using strategic planning tools
• Formulating and implementing strategy
• Monitoring strategic performance in organisations

TARGET AUDIENCE:       

• CEOs and General Managers
• Senior managers

METHODOLOGY:

This programme will utilise a participative methodology with practical examples, case studies and exercises playing an integral part. Theories and concepts, where appropriate, will also be shared and discussed within a regional context.

VENUE: Sagicor Cave Hill School of Business and Management Cave Hill, St. Michael

Fee is payable by the Registration Deadline and covers the cost of all programme materials and catered meals (break and lunch) for each day