WHAT YOU’LL DO:
- Develop, implement, track and optimize integrated digital marketing and e-commerce campaigns across all digital channels (including paid media, SEO/SEM, e-mail, and social) to ensure alignment with business goals and online sales targets.
- Drive Unicomer (Barbados) Limited’s online brand presence and e-commerce performance by increasing website traffic, improving conversion rates, acquiring leads/customers and fostering community engagement across digital platforms.
- Manage and grow the organization’s social media presence across platforms such as Facebook, Instagram, LinkedIn, and X, ensuring content supports both brand awareness and e-commerce objectives (e.g., product launches, flash sales, online exclusives).
- Design, build and maintain e-mail marketing campaigns including newsletters, promotional emails, and abandoned cart recovery sequences to support online sales and customer retention.
- Monitor social media and e-commerce platforms for customer feedback and inquiries, escalating issues to the Contact Centre and ensuring timely resolution to maintain customer satisfaction.
- Measure and report on the performance of all digital and e-commerce campaigns, assessing ROI and KPIs using tools such as Google Analytics, Meta Business Suite, and e-commerce dashboards.
WHAT YOU’LL BRING:
- Ability to think innovatively and bring fresh ideas to digital campaigns.
- Familiarity with social media platforms and an understanding of audience engagement and content scheduling.
- Basic graphic design (Canva, Adobe), copywriting, and video editing skills.
- An understanding of search engine optimization (SEO), search engine management (SEM) and paid advertising (Google Ads, Meta Ads).
- Experience with e-mail marketing platforms like Mailchimp and Constant Contact
YOUR BACKGROUND:
- Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field from an accredited institution. Certification in digital marketing is a plus.
- A minimum of two (2) years’ experience in a digital marketing or social media role.
- Expertise in Google Analytics, e-mail marketing platforms, and content management systems.
Unicomer (Barbados) Limited offers a rewarding career experience where your growth, well-being and success are truly valued. Enjoy a competitive salary, comprehensive medical and pension coverage, and generous in-store staff discounts upon qualification, all within a supportive and dynamic team environment.
Please submit applications no later than November 23rd, 2025. We thank all applicants for their interest. However, only suitable candidates will be shortlisted.