Trade Development Manager

In this role, you’ll drive business growth by managing Cash & Carry partners and distributors, identifying new opportunities, strengthening customer relationships, and ensuring flawless retail execution to maximize visibility, availability, and category performance.

Position Summary:

 You’ll be on the front line of achieving key business objectives through efficient management of Cash & Carry contractors and distributors. You’ll identify growth opportunities, strengthen customer partnerships, and ensure flawless execution of retail strategies that deliver visibility, availability, and category growth.

Key Responsibilities:

• Drive sales growth and deliver business targets (volume, revenue, distribution).

• Work closely with distributors to track sell-out performance and expand customer reach.

• Manage end-to-end depot operations to ensure seamless supply and in-market execution.

• Analyze market trends, competitor activities, and shopper behaviors to uncover opportunities.

• Partner with internal and external stakeholders to ensure timely and effective execution of trade activities.

• Oversee distributor and Cash & Carry operations, including logistics, inventory, and sales force effectiveness.

• Support field sales audits to ensure compliance and identify areas for process improvement.

• Collaborate with the Sales Manager and Trade Marketing team to develop and implement Joint Business Plans.

• Provide timely sales, stock, and distribution reports to track performance and progress.

Qualifications & Experience:

• Bachelor’s degree in Business Management, Marketing, or a related field.

• 3–5 years’ experience in FMCG sales and marketing, preferably within trade or distribution management.

• Strong understanding of sales execution, customer development, and route-to-market strategies.

• Proven ability to analyze data, identify growth opportunities, and drive results.

• Excellent communication, negotiation, and stakeholder management skills.