BRAND MANAGER

BRAND MANAGER

JOB SUMMARY                                                                              

The Brand Manager is responsible for executing the marketing functions of their respective brands, ensuring the development of brand-building activities for the product or products being managed islandwide.

DUTIES & RESPONSIBILITIES

●Develop and implement appropriate strategies by selecting, segmenting and targeting markets, promoting product and services to those markets.

●Lead creative development and stimulus for products in order to accomplish sales targets and ensure consistency with product line strategy.

●Monitor product distribution and consumer reaction.

● Measure the success of marketing campaigns and report the performance of all marketing campaigns against set goals.

●Monitor market trends, provide market intelligence on an ongoing basis.

●Ensure island wide product visibility.

●Communicate with Principals and submit monthly report on product movements.

● Participate in trade fairs, conferences and symposiums whenever necessary.

●Coach and motivate sales personnel to achieve objectives.

●Aid Marketing Manager in developing and implementing appropriate strategies to grow by selecting, segmenting and targeting markets, promoting product and services to those markets.

●Assist the Sales and Marketing Manager in formulating commercial plans for products being managed.

●Provide market intelligence on an ongoing basis.

●Conduct comparative competitor study and recommend changes to ensure that products remain competitive.

●Undertake marketing audits to monitor sales performance.

●Conduct research, analyze data and provide information to management for decision- making.

●Prepare presentations for customers and sales team on products being branded.

●Ensure product visibility in designated locations and communicate product information to the relevant personnel.

●Supervise promoters promoting products during in-store promotions.

●Communicate with Principals and submit monthly report on product movements.

●Participate in trade fairs, conferences and symposiums whenever necessary.

QUALIFICATIONS

● A Bachelor’s degree in Business Marketing, Management or related field,

● At least three (3) years in sales and marketing Brand Management

KNOWLEDGE, SKILLS AND ABILITIES

●Solid Selling & Sales Techniques

●Results driven and profit oriented

●Strong leadership competencies

● An effective communicator who keeps commitments

●Ability to build trusting relationships and partnerships Creative and result oriented.

● Ability to work on own initiative.

●Strong knowledge of spreadsheets, word processing, power point and database applications

COMPETENCIES

●MS Office Suite

● Excellent Communicator

●Analytical thinker

●Leadership

●Team oriented

●Performance driven

Deadline for receipt of applications is March 31, 2023. We thank all interested applicants. However, only short-listed candidates will be contacted