Business Development & Marketing Manager (CCU)

Our Client, Clico Credit Union (CCU), is seeking to fill the position of Business Development & Marketing Manager.

JOB SUMMARY:

• To promote and develop the core business of the Credit Union by identifying emerging business opportunities and building long-term relationships with prospects.
• To ensure that the relationship between the membership and the organisation is mutually rewarding and successful, there is sustained growth in membership, and continuous improvement in the products and services offered to all members.
• To ensure that the core organisational values are maintained at all times.
• To evaluate the current performance of the Credit Union and find ways to help the business reach its full potential.
• To develop the organisation’s image and marketing strategy and promote the brand. 

KEY RESPONSIBILITIES:

• Develop the organisation’s Strategic Plan.
• Translates the organisation’s plans into department-level strategic and operational plans.
• Plan, review and execute the organisation’s internal and external initiatives.
• Develop goals, objectives, and key performance indicators for the department.
• Communicate job expectations, monitor and appraise job performance, counsels, and implement corrective action if required.
• Directs the workflow of the department, delegating responsibility as required.
• Identify, recommend and update new policies related to the department as required.
• Guide, coach and lead all the staff of the Business Development & Marketing Unit in attaining the organization’s strategic objectives.
• Implement and enforce company policies and procedures.
• Develop timely reports as requested.
• Work closely with the Education Committee to carry out planned initiatives.
• Develop and initiate promotional and business outreach activities, including but not limited to seminars, workshops, field visits, delivery of presentations to potential members and financial planning sessions.
• Continually review and analyse the customer base and conceptualise new products and services that can improve the existing portfolio.
• Create strategies aimed at increasing membership numbers and effectiveness.
• Conduct market research to gather knowledge on competitors’ products to maintain competitive advantage and enhance business strategy.
• Manage organizational content and updates to all CCU stakeholders.
• Create and manage departmental budget.
• Active participation in CCU-related events.
• Provide member support by responding to questions/queries when necessary.
• Identify strategic alliances in keeping with the organisation’s strategic direction.
• Continuously review the organisation’s membership bond with a view to secure its growth.
• Ensure oversight and coordination of CCU’s social media presence ensuring accuracy of information and timely responses and updates, i.e. Facebook, Twitter, LinkedIn, Youtube, Instagram and other social media applications; provide marketing tracking and research information by collecting, analysing and summarising data and trends on social media;
• Ensure brand compliance on all CCU-related material.
• Direct the updating of CCU’s website with information changes and amendments.
• Any other duties as directed by the Chief Executive Officer or designated representative.

EXPERIENCE & QUALIFICATIONS:

• BA or BSc in Marketing, Business Management/Administration or related field. Master’s degree will be considered an asset
• Professional certification in Marketing
• An acceptable combination of academic qualifications and work experience may be considered in lieu of minimum requirements
• At least five (5) years’ experience in a similar position.
• Proficiency with online marketing and social media strategy

We wish to thank all applicants for their interest, however, only those favourably considered will be contacted.