Social Media Executive

Company description:

Digicel Group Limited

Job description:

Job Profile: Social Media Executive

Primary objective of the job: 

• Oversees all company social media accounts management
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
• Analyze competitive landscape, providing trend analysis & business recommendations to counter competitor strategy.
• Monitor social media sites (including Facebook, Instagram, Twitter, TikTok and Linkedin) daily, providing trend analysis & strategy recommendations to aid in content creation
   

Main Duties and Responsibilities:

• Work with third party agencies to develop original and engaging content
• Conceptualize and develop influencer/ambassador led content for social platforms.
• Monitor competitors’ social media pages and feed info to Marketing Team
• Work with Marcomms team to develop creative in accordance with social media best practices
• Providing weekly/monthly engagement reports to the team highlighting the success and challenges of our social media efforts.

Academic Qualifications and Experience Required:

• Work with third party agencies to develop original and engaging content
• Conceptualize and develop influencer/ambassador led content for social platforms.
• Monitor competitors’ social media pages and feed info to Marketing Team
• Work with Marcomms team to develop creative in accordance with social media best practices
• Providing weekly/monthly engagement reports to the team highlighting the success and challenges of our social media efforts.

Functional Skills:

• Facebook Business Manager proficiency
• Expert knowledge of  various social media platforms for the purpose of customer engagement
• Creative
• Detail oriented
• Ability to work on own initiative
• Exceptional time management
• Proficient in the use of Microsoft Office 
• Excellent written and verbal communication skills