The Trade Marketing Coordinator will be a center of excellence for Customer Centric Marketing, working alongside the sales team.
Trade Marketing Coordinator
(Bridgetown, Barbados)
IGT is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines and Lotteries to interactive and Social Gaming. We have a well-established local presence and relationships with government and regulators in more than 100 countries around the world and create value by adhering to the highest standards of service, integrity and responsibility. IGT has over 12, 000 employees.
Reporting to the Marketing Manager, the Trade Marketing Coordinator will drive revenue goals, maximize company and brand positions, consumer experience and business functions. The role is a B2B and B2C marketing approach, designed to increase consumer demand for our products through our retail agents.
Create campaigns which demonstrates our products unique values to all stakeholders, retailers, and consumers to justify prominent signage, increase visibility and promote our products through in-store activities.
Be a bridge of mutual growth that transforms the relationships from a day-to-day transaction to one of a symbiotic nature, creating synergies between IGT and the retail base.
The Trade marketing Coordinator will be an ambassador for company and brand and will be expected to lead by example, modelling IGT core values and reinforcing the company’s mission, vision for the attainment and alignment of business goals and objectives.
Principal Duties and Responsibilities:
The Trade Marketing Coordinator provides marketing support to the activities of the marketing team while working closely with the Sales team. Trade Marketing is a hybrid, intended to achieve identified goals, objectives and targets within stipulated budgets and deadlines, in adherence with the company’s policies and processes by:
Essential requirements:
IGT(NYSE: IGT) is a global leader in gaming.