General Manager - Regional & Local PVC and Hardware Distribution

Manage the development and growth of the PVC business within the Local and Regional channels. The incumbent is expected to increase market share, grow customer base, increase brand and product awareness and identify and cater to specific market needs.

KEY RESPONSIBILITIES:

• Work closely with Executive Vice President Marketing, VP of Sales and other Line of Business managers to maintain, sustain and grow revenue for the company
• Work closely with EVP Marketing to develop, establish, and direct local and regional marketing, channel and distribution strategies and programs.
• Responsible for Customer Relationship Management for assigned and potential customers with a view of expanding the customer base.
• Effective management of the performance of the Assistant Manager, Sales Team, Marketing Assistant and Customer Service Representatives and any other resources assigned
• Manage, develop and liaise with key international suppliers to ensure contractual arrangements between the companies are defined, documented and EIG’s obligations are being met
• Negotiate sales terms for international product lines with local and Caribbean customers
• Monitor and liaise with Finance and other key departments to ensure both supplier and customer payments are in-keeping with payment agreements and deliveries are made in a timely fashion
• Liaise with Logistics manager on supplier imports and customer deliveries (local and regional) to ensure their expectations are met
• Tracks, records, develops and report on progress of plant production and major shipments to ensure receipt.
• Support and manage with marketing executives to ensure that new products reach the right markets at the optimal time.
• Work with Manager – Brand Operations in the conduct market research to learn about the demand for different goods.
• Convince resellers to carry our products.
• Determine and implement goods to be sold and appropriate quantities of items to stock
• Ensure inventory maintains optimal levels.
• Assist Brand Operations Manager to develop and implement the branding and advertising of all products.
• Visit key accounts and resellers to demonstrate products.
• Negotiate contracts and prices.
• Develop promotional activities for all represented brands to ensure market penetration, maintenance and growth
• Assist in accurately forecasts annual, quarterly and monthly revenue streams
• Budget for testing, product development and R and D to ensure competitiveness and product line expansion
• Provides reports on demand and production, ensuring customer demand are met and assessing room for improvement

EDUCATION AND EXPERIENCE:

• Post Graduate qualifications in Marketing or related field.
• A minimum of 8-10 years in similar role, with demonstrated ability to grow market share, increase customer base and diversify/expand product portfolio.
• Proficient in Microsoft Office, Microsoft GP Dynamics and PowerBi