Marketing Coordinator

Marketing Coordinator

The Students’ Loan Bureau (SLB) invites applications from suitably qualified persons for the following position:

Marketing Coordinator (Grade 3A)

The incumbent is responsible for:

• Providing innovative marketing strategies to promote the SLB’s brand and increase its market share thereby supporting the achievement of the organization’s strategic objectives;
• Achieving operational objectives by contributing marketing and sales information and recommendations to the strategic planning and review processes; preparing and completing action plans.
• Meeting marketing and sales financial objectives by forecasting requirements; assisting in the preparation of an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

Scope of Responsibilities

1. Conceptualizes and implements strategies that will create and/or enhance brand awareness and loyalty in order to strengthen the Bureau’s position within the marketplace.
2. Creates marketing campaigns and work with the Bureau's internal and external PR teams to see them executed.
3. Creates and develops innovative ways to communicate the Bureau’s message to existing customers.
4. Contributes input to the annual sales and marketing plan.
5. Plans and project manages marketing events and evaluates their success.
6. Develops and implements an internal marketing programme.
7. Supports the marketing manager in day to day marketing activities.
8. Plans, develops and delivers campaigns as agreed within timescales.
9. Attends meetings and functions as requested, to represent the Bureau.
10. Assists with the development and implementation of social media content to build and sustain the Bureau’s brand and social media presence.
11. Conducts trend analysis through research on the Bureau’s customer base and market environment in order to report on the Bureau’s current performance and to inform growth strategy development. 
12. Coordinates and participates in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
13. Assists with the production of artwork, sourcing images, print buying and checking copy.
14. Organizes the updating and publishing of all SLB promotional material, including brochures, flyers, banners, handbooks and other paraphernalia.
15. Develops a system to track marketing campaigns, online activities and competitor activities in order to keep abreast of market changes and the marketing mix used by competitors.

Qualifications and Experience

• Bachelor’s Degree in Marketing, Business Administration or Management Studies (majoring in Marketing) or related course of study.
• At least two (2) years’ working experience in a marketing and/or customer service environment.

Specific Knowledge Required

• Knowledge of
• Marketing principles and practices
• Social media content development and implementation
• Government of Jamaica guidelines and regulations
• SLB’s services, policies, regulations and procedures
• Techniques in copywriting

Skills, Behaviours and Competencies Required

• Strong customer service orientation: ability to demonstrate a high level of service delivery.
• Design skills; including graphics and web design.
• Demonstrated capability to effectively interface with persons from various backgrounds.
• Proficiency in the use of computer application software including Microsoft   Word, Excel, PowerPoint.
• Excellent oral and written communication skills: excellent copywriting skills.
• Proficiency in the use of modern office equipment.
• Ability to identify critical information and information patterns from available data.
• Detail oriented with logical and methodological approach to problem solving.
• Strong problem solving and analytical skills.
• Excellent planning, organizing and time management skills.
• Diplomacy to persuade, influence, and present facts to customers, staff and stakeholders.
• High level of confidentiality and integrity.
• Ability to multi-task and operate within a dynamic environment under pressure.
• Demonstrates tact; the ability to respond effectively to the most sensitive inquires or complaints.
• Methodical, businesslike, meticulous, honest, self-assured and self-motivated.

Remuneration Package

• Basic Salary                $2,133,908.40 - $2,909,875.28 p.a.

Applications along with résumés should be forwarded no later than Friday, May 13, 2022 to:

Manager, Human Resource & Administration Department

Students’ Loan Bureau

Sagicor Sigma Building

63-67 Knutsford Boulevard

Kingston 5

We thank all applicants for their expressions of interest, however, only shortlisted candidates will be contacted.