This requires strong experience and sound knowledge of marketing principles. The incumbent is expected to drive the creative direction for all departmental projects thus ensuring that the brand message is consistent and effective.
Join our dynamic team of experts serving as business partners. We are looking for a Brand Strategist who will design brand messaging and ensure message consistency across all media and platforms. Your job responsibilities will include:
Researching current market trends and predicting future trends that might affect their product or service's success
Analyzing market data, customer feedback and survey responses to develop a marketing plan
Researching effective brand names for new products or services
Rebranding existing products or services
Performing target audience research
Brand positioning, which involves defining the benefits the target audience thinks of when they hear the brand's name
Creating buyer personas, which are descriptions of the company's ideal customer that include their age, lifestyle, personality, goals, needs and challenges
Doing audits every year or two to assess the brand's status in the market and ways to strengthen it
Creating brand architecture, which includes the logo, messaging, creative materials and marketing campaigns
Creating brand stories that tell customers about a product or service and try to form an emotional connection with them
Overseeing the production of all brand creative—advertisements, presentations, catalogs, sales sheets, social media campaigns, blogs, testimonials—and ensuring they have a consistent tone and message
Writing consistent content for marketing materials
Doing research to identify competitors and their products' strengths or weaknesses
Major Accountabilities
Develop Brand Stories and Strategies
Core Competencies