Route Sales Supervisor

Job Title:

Route Sales Supervisor

Employer:

Peter & Company Distribution

Location:

Cul de Sac, St. Lucia

Reports to:

Sales Manager -Downtrade

Subordinates:

None  

Purpose:

The incumbent will be responsible for executing the sales and distribution strategies for our wide portfolio of products, to deliver all Financial and Commercial objectives within assigned Routes .

Manages trade relationships with Wholesalers, Retailers, Bars and Restaurants and other key stakeholders to ensure business objectives are met.

• Execute the Route business strategies that drive the Sales Plans with key customers to increase numeric distribution and optimize profitability & in the Downtrade Channel or territory.
• Prepare forecasts for input into Monthly Business Planning Cycle that drives Operations (Distribution and Purchasing)
• Monitor Pricing Architecture in key channels to ensure optimal Price-to- Consumer objectives are met.
• Identify optimal Consumer Promotions that drive demand and enhance Brand Equity.
• Achieve Route numeric growth on all assigned Routes

Principle Accountabilities:

• Successful execution of Sales Plans
• Achieve  Route sales monthly targets
• Develop and ensure execution of Trade Promotions.
• Conduct monthly performance reviews of In-market Sales by SKU by Channel and Key Customer to identify risks, opportunities, gaps and corrective measures to maximize business performance.
• Ensure Accounts receivable are within Credit Limits.
• Monitor and report on key developments in the Territories related to customers, Consumers and Competitors, as well as macro-economic issues that impact business performance.
• Conduct detailed trade audits to ensure compliance and operational efficiency: no expired product, proper treatment or non-conforming products, no off-strategy activity impacting brand equity.
• Review all KPIs by Customer and Category (Sales, Stocks, Forecast, investments) to improve planning, while coaching internal and Distributor talent.
• Ensure Compliance with the Distributor Agreement and all related Policies.
• Strong and versatile communication style with solid negotiation skills across different cultures.
• Conduct regular meetings with salespersons to address operational issues as they occur.
• Manage sales recaps for shortages, overages and any other sales irregularities
• Conduct daily trade visits by route to asses service, distribution, profitability and Salesperson performance
• Ensure new product launches are properly executed and feedback on product performance is provided to management
• Ensure Product Display equipment is effectively allocated to customers and contracts are signed.
• Conduct truck stock audits weekly and also ensure that vaults are being utilized.
• Report changes in competitive and trade activities re: pricing, new products, advertising materials, distribution etc. on a timely basis to management
• Prepare daily route audit reports and hit rate analysis
• Conduct Dispatch of Sales trucks and ensure all pre inspection form are completed and submitted and ensure resolutions are provided
• Any other duties that may be assigned.
• Efficient management of submission of promotional bills
• Ensuring timely syncing of handhelds.

Skills and Competencies Requirements:

• Diploma in Business Administration, Economics or Marketing or related discipline,
• Minimum 3-5 years’ experience in an FMCG environment,
• Minimum 5 years’ experience in sales
• Trade Marketing knowledge, skills and discipline will be an asset

Other Competency Requirements:

• Strong Sales & Marketing knowledge to execute Route sales and promotion  Plans.
• Highly developed knowledge of Downtrade Route Sales and ATC Distribution Operations.
• Minimum of intermediate proficiency in MS Office applications.
• Ability to work with cross-functional teams
• Strong and versatile communication style with solid negotiation skills across different cultures.

Other Information:

The successful applicant will enjoy a competitive salary package and be eligible to participate in the PCD Group Pension Scheme and its Group Health and Life Insurance Scheme.

Application Procedures:

Interested applicants should send their detailed resume and cover letter, including certified copies of academic certificates, quoting the job title as the subject to reach us no later than

22^nd December 2021.

Peter and Company Distribution

Box 84/85

Castries

St Lucia

We thank all applicants for their interest in advance. However only shortlisted applicants will be contacted.