Head of Marketing & Business Development
National Rums of Jamaica is seeking to recruit a Head of Marketing & Business Development who is adept in all the tenets of Marketing, to be based at its Head Office in Kingston.
The National Rums of Jamaica team is looking for a high-performing business leader to direct customer acquisition and drive revenue growth. By serving as Head of Department you will be expected to support our business competitiveness and innovation. Your core responsibility will be to maximize sales, improve team performance, craft marketing & sales plans. You will be expected to represent your strategic and budgetary plans to the leadership team. We are looking for a professional who is a strategic and critical thinker with a proven record of success in expanding company objectives and exceeding targets. If you’re a skilled Marketing and Sales strategist, able to inspire your team members, we’d like to meet you.
Key Responsibilities:
• Crafting strategies for the Marketing team (including Digital, Advertising, Communications and Creative)
• Designing branding, positioning and pricing strategies
• Ensuring our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material) locally and overseas.
• Analysing consumer behaviour and determine customer personas
• Identifying opportunities to reach new market segments and expand market share
• Coordinating sales and marketing efforts to boost brand awareness
• Identifying opportunities to partner with vendors and manufacturers
• Leading the sales department, developing weekly/monthly/annual and seasonal sales targets for the department, examining growth opportunities, enabling sales improvements, product mix development, and taking responsibility for the department’s performance against targets.
• Managing distributors and sales initiatives
• Developing and organizing new business development initiatives
• Leading the Marketing Department in ways that promote increased profitability and business competitiveness
Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness. You must be a strategic and critical thinker with a proven record of success in expanding company objectives and exceeding business goals. If you’re a skilled Marketing and Sales strategist, able to inspire your team members, we’d like to meet you.
Requirements and Qualifications
• BSc or MSc in Marketing or relevant field
• Work experience as Head of Marketing or VP Marketing, preferably within our industry
• Experience successfully leading a sales initiative would be an asset
• Experience running successful marketing campaigns
• Solid knowledge of web analytics
• Experience with CRM software
• Leadership skills with the ability to set and prioritize goals
• Analytical mind
• Must demonstrate proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Must have exceptional verbal and written communication skills
We thank all interested applicants. However, only short-listed candidates will be contacted