Commercial & Sales Manager Commercial Division - Freeport, GB

The Manager oversees pipeline performance, executes commercial plans, drives customer acquisition and retention, expands market share, and ensures brand consistency and campaign effectiveness.

The Manager oversees pipeline performance, executes commercial plans, drives customer acquisition and retention, expands market share, and ensures brand consistency and campaign effectiveness. This role is central to building a high-performance commercial culture and ensuring that revenue targets are achieved each month.

Core Responsibilities

1. Commercial Leadership & Strategy Execution

- Lead the development and execution of the commercial plan for each business unit.

- Oversee monthly revenue targets, sales forecasting, and pipeline performance.

- Guide Commercial Sales Coordinators in daily sales execution, outreach, quotations, and conversion.

- Work closely with Marketing Coordinator to align campaigns with revenue priorities.

- Segment markets and customer groups to define sales approach per industry, sector, and revenue potential.

- Present weekly and monthly commercial performance dashboards to leadership.

2. Sales Management & Revenue Growth

- Own and deliver monthly revenue targets for assigned business units.

- Manage the full sales process: acquisition → qualification → conversion → retention → growth.

- Support key account management, ensuring high-value customers receive proactive service.

- Identify upsell, cross-sell, and volume opportunities across product lines and service categories.

- Conduct weekly sales huddles; mentor coordinators and representatives to improve performance.

- Review and approve all quotations, pricing exceptions, and discount requests within DOA.

3. Marketing, Branding & Campaign Alignment

- Oversee the Marketing Coordinator to ensure cohesive brand presence across digital, radio, print, OOH, and direct outreach channels.

- Ensure all marketing campaigns support revenue targets and priority customer segments.

- Track and report campaign performance, lead generation, cost efficiency, and sales uplift.

- Ensure consistent messaging and brand standards across all customer-facing materials.

- Guide the production of sales scripts, flyers, outreach content, partner proposals, and promotional materials.

4. Operational Coordination & Service Delivery

- Ensure operational capacity aligns with sales commitments across production, dispatch, brokerage, trucking, and warehousing.

- Coordinate with Operations, Dispatch, and Brokerage to resolve service delays, customer issues, and scheduling conflicts.

- Strengthen internal communication between sales, operations, customer service, and finance.

- Support billing accuracy, payment follow-up, and account reconciliation processes.

5. Leadership, Team Development & Capability Building

- Provide day-to-day leadership and coaching to Commercial Sales Coordinators and Marketing Coordinators.

- Set clear KPIs and weekly expectations for outreach, pipeline updates, campaigns, and service delivery.

- Conduct performance discussions, identify training needs, and implement development plans.

- Promote a culture of accountability, customer focus, and high performance.

- Ensure team adherence to CRM and reporting requirements.

6. Compliance, Reporting & Documentation

- Maintain accurate reporting of sales, pipeline, forecasts, and customer activity.

- Ensure compliance with company policies, pricing controls, DOA, and safety protocols.

- Support audits and internal reviews related to customer documentation and service contracts.

- Track market trends, competitor positioning, pricing shifts, and customer insights; provide recommendations to leadership.

Key Performance Indicators (KPIs)

Revenue & Sales KPIs

- Monthly revenue target achievement (per business unit)

- Lead-to-conversion rate ≥ 30–40%

- New customer acquisition: 15–20 per month across teams

- Repeat customer revenue: minimum 60%

- Customer retention rate ≥ 90% for key accounts

- Forecast accuracy ≥ 90%

Marketing & Campaign KPIs

- Marketing campaign activation: 100% on-time

- Weekly campaign performance reporting

- Minimum 50 targeted outbound contacts per coordinator per campaign

- Growth in engagement, inquiries, and lead flow per channel

Team & Compliance KPIs

- CRM accuracy: daily updates; 100% weekly compliance

- Weekly commercial huddle execution with minutes and dashboards

- Completion of monthly coaching/training sessions

- Zero discrepancies in quotations, pricing, or customer documentation

- Complaint resolution within 48 hours

Qualifications, Skills & Leadership Competencies

Qualifications

- Bachelor’s degree in Business, Sales, Marketing, Logistics, or related field (preferred).

- Minimum 5–7 years’ experience in sales, commercial operations, or business development.

- Minimum 3 years’ experience in supervising sales or marketing teams.

- Experience in construction, logistics, brokerage, or shipping is a strong advantage.

- Advanced skills in CRM systems, sales reporting, and data-driven decision-making.