Commercial Sales Coordinator – Fowlco

The Coordinator collaborates closely with Operations, Brokerage, Dispatch, Warehousing, Finance, and Marketing to ensure seamless service delivery from quotation to clearance, delivery, and post-service follow-up.

The Coordinator collaborates closely with Operations, Brokerage, Dispatch, Warehousing, Finance, and Marketing to ensure seamless service delivery from quotation to clearance, delivery, and post-service follow-up. This role supports the execution of monthly revenue targets and ensures the delivery of professional, timely, and reliable customer service.

Core Responsibilities

1. Sales Management & Revenue Growth

- Execute commercial plans, monthly sales targets, and revenue objectives for brokerage, logistics, and warehousing services.

- Manage the complete sales pipeline: lead → qualification → quotation → conversion → repeat business.

- Conduct outbound outreach via phone, WhatsApp, email, and structured campaign lists.

- Prepare and submit quotations for brokerage, trucking, clearance, delivery, and storage within agreed timelines.

- Maintain daily updates in CRM / sales tracking systems.

- Identify growth opportunities across key customer segments (contractors, developers, retailers, SMEs, project cargo clients).

- Lead weekly commercial huddles and present performance dashboards.

2. Customer Relationship Management

- Serve as a primary point of contact for key account clients across brokerage, logistics, and warehousing.

- Build long-term relationships to increase repeat business and contract value.

- Resolve customer issues promptly, providing timely updates and coordinating escalations as needed.

- Coordinate clearances, trucking schedules, warehouse requests, and customer instructions with Operations & Brokerage.

- Organize site visits, customer reviews, and account check-ins.

3. Sales Operations & Service Coordination

- Prepare accurate billing sheets, quotations, and brokerage forms.

- Ensure compliance with pricing controls, DOA frameworks, and approved discount structures.

- Work closely with Brokerage and Operations to confirm shipment ETA, clearance status, delivery timelines, and customer documentation.

- Support dispatch coordination to ensure timely trucking and delivery scheduling.

- Track and follow up on invoices, payments, and outstanding balances with Finance.

- Support storage revenue growth and warehouse utilization strategies.

4. Marketing, Outreach & Campaign Support

- Collaborate with Marketing to execute targeted campaigns across brokerage, logistics, warehousing, and specialized project services.

- Provide customer segmentation data and insight to guide campaign focus.

- Lead outbound contact for campaigns and promotions (minimum targets per cycle).

- Track engagement rates and report weekly campaign outcomes.

5. Compliance, Documentation & Safety

- Ensure all customer documentation (entry forms, invoices, delivery notes, declarations) is complete and accurate.

- Support internal audits, compliance checks, and adherence to Customs and industry protocols.

- Maintain safety standards during all customer interactions and coordination with operations teams.

Key Performance Indicators (KPIs)

Sales Performance KPIs

- Monthly revenue target achievement (Brokerage, Trucking, Warehousing).

- Lead-to-conversion rate: 25–40% depending on segment.

- Minimum 10–20 new customers onboarded monthly.

- 60%+ repeat customer ratio.

- CRM accuracy: 100% weekly update; forecast accuracy ≥ 90%.

- Quotation turnaround: ≤ 24 hours for standard shipments; ≤ 48 hours for project cargo.

Customer Engagement KPIs

- Response time ≤ 2 hours during business hours.

- CSAT: ≥ 90% positive customer feedback.

- Complaint resolution within 48 hours unless escalated.

- Customer update timeliness (ETA, delays, documentation).

Operational Alignment KPIs

- Daily coordination with Brokerage, Dispatch, and Warehouse teams.

- Zero errors or discrepancies in documentation.

- 100% alignment with Customs requirements and internal SOPs.

- Weekly commercial huddle execution with minutes & dashboard.

Marketing & Outreach KPIs

- 50+ targeted outward contacts per campaign cycle.

- Weekly reporting of campaign conversions & engagement.

- Full participation in promotions and seasonal commercial plans.

Qualifications, Skills & Competencies

Qualifications

- Minimum 3–5 years experience in sales, logistics, brokerage, or customer service.

- Experience in freight forwarding, Customs brokerage, trucking, or warehousing preferred.

- Proficiency using CRM and sales tracking tools.

- Strong communication, negotiation, and client relationship skills.

- Excellent attention to detail and documentation accuracy.

- Strong organizational and time management capabilities.

- Proficiency with Microsoft Office Suite.

Competencies

- Customer-focused mindset.

- Ability to multitask and coordinate across multiple departments.

- Strong problem-solving and decision-making skills.