Public Relations Officer
COMPANIES OFFICE OF JAMAICA
JOB DESCRIPTION |
DOCUMENT NO. | JOB TITLE: Public Relations/Education Officer |
DATE: April 1, 2014 | ACCEPTED BY: |
REVISION NO. | AUTHORISED BY CEO: |
JOB GRADE: UNIT: CEO/Audit (Communication) |
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SUPERVISION GIVEN TO: None
To build and sustain sound relationships among Agency stakeholders through planned public education campaigns and public relations activities designed to improve the Agency’s public image, inform the public, and support the strategy of maintaining and managing its reputation. .
- Public relations and public education strategies
- Production and circulation of Public Education material
- Daily, weekly and monthly reports
- Speeches and other presentations
- Letters, press releases, proposals, reports and other correspondence.
- Radio and television programmes, advertisements and other broadcast
- Content for brochures, leaflets and other communication
- Develop content for public education material
- Production of staff newsletter
- Media Directory
- Information Audits
- Conduct of public education activities
- Strategic alliances with public and private sector entities
- Positive media relationship and image
- Public Relations activities and events are planned and executed efficiently and effectively and with maximum impact.
- Public Relations documents are evidence-based, accurate and produced in agreed timeframes.
- Tact, diplomacy, sensitivity and professionalism are exhibited in interacting with the public and media.
- Positive community relations are fostered through public relations programmes.
- Technical advice and recommendations provided are sound and supported by qualitative/quantitative data.
- Reports are evidence-based.
- Confidentiality, integrity and professionalism displayed in the delivery of duties and interaction with staff.
- Accuracy and informativeness of public education material developed.
- Timeliness of public advisories
- Partnerships built for seminars, workshops, expeditions etc.
- The accuracy of records and reports
WORKING CONDITIONS
Normal Working Hours Monday to Thursday 8:30 – 5:00
Friday 8:30 – 4:00
Work Environment Normal office conditions and will be required to travel
SPECIAL WORKING CONDITIONS
Will be required to work beyond normal working hours; will be required to travel .
LIASES WITH
Internally: Executives, Managers, Audit Unit, Supervisors and other internal stakeholders
Externally: Ministry of Industry, Investment and Commerce
Media Houses
Accounting and Legal professionals
Chartered Secretaries
Customers
General Public
- In consultation with management plans, coordinates and executes Public Relations activities and events to promote a positive image of the Agency.
- Develop PR strategies, campaigns, and initiatives to improve public perception of the COJ.
- Provide logistical coordination and on-site support for all Agency-related events island-wide from concept to completion.
- Respond to enquiries from the public, media and other organizations.
- Proofreads print and broadcast copies of communication for grammatical and typographical errors.
- Organizes and represents the Agency at events including press conferences and launches, exhibitions, open days, functions and press tours.
- Partners with key personnel to coordinate Social Media campaigns and promote and update website.
- Participates in the design (ie: Facebook Timeline cover, profile picture, thumbnails, ads, landing pages, Twitter profile, Instagram, and blog) and managing promotions and social ad campaigns.
- Partners with key personnel in creating, curating, and managing all published content (images, videos and written).
- Plans and execute internal and external opinion surveys.
- Monitor the print, electronic and news media, and develop strategies for dealing with topical issues relevant to the area of responsibility.
- Consults with management in developing and executing robust responses to crisis situations.
- Develops internal communication strategy in consultation with relevant Executives and Managers. .
- Develops specific public education activities to promote compliance and to improve the reputation of the Agency.
- Provides progress reports on campaigns to ensure effective departmental communications.
- Observe and report on social, economic and political trends that may impact the Agency’s public relations strategy.
- Develop and implement strategies for assessing the effectiveness of the public education programme and recommend/implement programmes where necessary to address findings.
- Collaborates with the Web Administrator, and other stakeholders in designing, upgrading and updating the Agency’s website.
- Maintain professional and effective working relationships with the media, civic communities and other interest groups
- Performs other related duties as is assigned from time to time.
JOB DIMENSION/AUTHORITY
▪ Develop public relations/education strategies
▪ Liaise with media houses and the general public
▪ Arrange and attend exhibitions and press conferences
▪ Produce publicity material
▪ Write speeches
▪ Write content for publications
▪ Draft press releases
▪ Update content on Agency’s website
KEY COMPETENCIES
- Good knowledge of the COJ’s business including the Companies Act and the Registration of Business Names Act.
- Good knowledge of FATF requirements for the COJ
- Working knowledge of NSIPP
- Demonstrated capacity for high-level strategic thinking
- Solid analytical and interpretative skills
- Highly developed communication and persuasive skills inclusive or oral and written communication
- Independence in decision making
- Exceptional time management and organisational skills
- Intimate knowledge of public relations strategies
- Sound presentation skills
- Good negotiation and networking skills
- Proficient in using software including Microsoft Suite. Ability to use PhotoShop and other designing software is a plus.
- Skilled in media interaction
- Highly developed human relations skills
- Capacity for creativity
- Exceptional team player
QUALIFICATION & EXPERIENCE |
▪ Bachelors Degree in Mass Communication or related discipline
▪ At least three years related experience
▪ Experience in reputation building and management.